Creator marketing manager for content operations

TikTok; Berlin; On-site; EUR 70,000 - 90,000; Full time

Job summary

TikTok is seeking a Marketing Campaigns and Creator Activations Manager to own end-to-end product marketing initiatives. The role focuses on creator awareness, perception, adoption and usage across on- and off-platform channels, coordinating with Product and Creator Marketing teams.

This is a 6-month fixed-term contract managed by a third-party agency. The ideal candidate has 5+ years in creator-focused roles, strong project management and cross-functional collaboration skills, and fluency in

Qualifications

• BA/BS degree or equivalent practical experience.
• 5+ years of experience in creator management, content operations, production, or digital media roles in tech, entertainment or media industries.

Responsibilities

• Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator awareness, perception and product adoption.
• Drive scale and performance across on- and off-platform channels.
• Lead creative and agency execution, writing briefs, reviewing scripts and creative, managing agencies and execution.
• Optimize based on results and iterate messaging, creative and targeting.
• Own creator activations end to end, including partnerships and events.
• Measure impact and document learnings to inform future activations.

Skills

Communication

Analytical thinking

Project management

Cross-functional collaboration

German language proficiency

Education

BA/BS degree or equivalent

Job description

Описание

We are looking for a Marketing Campaigns and Creator Activations Manager to own the end-to-end execution of creator-facing product marketing initiatives that drive awareness, perception, adoption and usage of TikTok products. This role is a 6-months fixed term contract.

Задачи

• Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator awareness, perception and product adoption across on- and off-platform channels such as TikTok, YouTube, Meta and Reddit
• Drive scale and performance, delivering both upper funnel outcomes such as awareness and perception, and lower funnel outcomes including product adoption and usage
• Lead creative and agency execution, writing briefs, reviewing scripts and creative, managing agencies and remaining hands-on throughout execution and optimisation
• Optimise based on results, monitoring performance against core metrics and iterating on messaging, creative and targeting
• Partner closely with Product and Creator Marketing teams to ensure campaigns are grounded in product value, creator insights and clear calls to action
• Own creator activations end to end, planning and delivering creator-facing initiatives tied to product priorities, including partnerships, programmes, product education moments and selected events
• Drive credibility and conversion by using trusted partners and creator touchpoints to reinforce campaign narratives and turn interest into action, such as sign-ups, enrolment and product usage
• Lead cross-functional execution, acting as project lead across internal teams, agencies and external partners to deliver activations on time and to standard
• Measure and document impact, capturing learnings and case studies to improve future activations and inform global best practice
• Operate as a marketing generalist, applying strong fundamentals across messaging, creative review, execution and measurement
• Coordinate and align stakeholders across Product, Comms and Creator Marketing, documenting learnings to support repeatable and scalable execution
• Balance speed and quality while adapting to changing priorities and limited resourcing

Требования

• BA/BS degree or equivalent practical experience 5+ years of experience in creator management, content operations, production, or digital media roles within tech, entertainment or media industries.
• Hands-on experience supporting creator onboarding, partnerships, or content-related programs.
• Strong communication and interpersonal skills with the ability to manage multiple stakeholders
• Analytical mindset with the ability to identify operational insights.
• Ability to manage multiple projects in a fast-paced, evolving environment.
• Strong operational skills in program execution and coordination
• Excellent verbal and written communication skills in German (C1) and English
• Будет плюсом: Experience working at a global tech, content platform, agencies or digital media company
• Familiarity with creator tools, content workflows, and platform analytics
• Experience supporting cross-functional projects with Product or Marketing teams
• Proven ability to operate independently with creativity, attention to detail, and execution excellence
• Ability to thrive in a collaborative, ambiguous, and execution-driven environment
• Experience working closely with XFN stakeholders

Условия

This role is a 6-months fixed term contract. This is a 6-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency.