Creator Manager TikTok Shop - NL (m/f/d)

GENUINE; Köln; On-site; EUR 50,000 - 70,000; Full time

Job summary

GENUINE in Cologne seeks a Creator Manager (m/f/d) to lead creator strategy for core brands and drive measurable results in influencer marketing. You will build a strong creator network, coach partners, and translate brand goals into actionable briefs for TikTok-native content.

You spot trends, turn them into repeatable formats, scout new creators, and partner long-term to scale performance. Join an international fast-paced team and help shape live shopping initiatives.

Qualifications

• Experience in influencer marketing or talent management.
• Strong TikTok knowledge and trend spotting.
• Fluent in Portuguese and good English for internal communication.

Responsibilities

• Manage creator strategy and performance for core brands.
• Spot trends and convert into scalable formats.
• Coach affiliates with hooks and feedback to drive sales.
• Scout creators and build long-term partnerships.
• Translate brand goals into actionable creative briefs.
• Coordinate with TikTok teams and leverage new features.

Skills

Influencer marketing

Talent management

Social media

Job description

TikTok Shop is changing the way people shop online – and you can be part of it from the very beginning.

GENUINE is one of Germany’s leading TikTok Shop partners, and we’re looking for a Creator Manager (m/f/d) to join our team in Cologne. You won’t just be managing lists – you’ll be responsible for the creator strategy for some of our most important brands. Your mission: build a strong creator network, develop creators strategically, and turn TikTok trends into formats that actually drive sales.

Join one of Europe’s most sought-after TikTok Shop agencies and take ownership of creator management and operational execution.

• Brand Ownership: You manage a selection of our core brands as their dedicated point of contact – from creator strategy to performance, always keeping the brand identity in mind.
• Trend & Format Development: You spot emerging TikTok trends early and turn them into new content formats that convert and scale.
• Creator Coaching: You actively support our affiliate partners with hooks, trend insights, and content feedback – helping them create videos that don’t just look good, but actually sell.
• Creator Scouting & Development: You identify promising creators, bring them on board, and build long-term partnerships instead of relying on one-off collaborations.
• Creative Briefing: You translate brand goals into clear, actionable briefs that empower creators to produce TikTok-native content that performs.
• TikTok Collaboration: You stay in regular contact with TikTok’s own teams, keep up with algorithm updates, and leverage new features strategically for your brands.

Your profile

• Initial experience in influencer marketing, talent management, or social media – ideally with a focus on measurable results.
• You’re a TikTok native: You spot trends before they peak and know how to turn them into repeatable content formats.
• Strong understanding of TikTok hooks, social commerce, and creator content optimization – you know what makes content perform and convert.
• Native-level Portuguese and good English skills for internal communication.

Why us?

• Make an Impact: Flat hierarchies and short decision-making processes – your ideas don’t get stuck in endless approval rounds. They get put into action.
• Day-One Mentality: We move fast. You’ll join an international, high-energy team where ideas don’t get stuck in meetings – they get executed.
• Real Growth: Build expertise in some of the most in-demand areas of digital marketing right now – creators, e-commerce, and live shopping.
• Strong Team: International, fast-paced, and open-minded – we work hard, and we make sure to have fun while doing it.