Creative Lead (Freelance)

Pocket FM; Leipzig; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading audio entertainment platform is looking for a Creative Lead - Growth to join its team. The role involves overseeing creative strategies, managing a team, and adapting marketing efforts for the German market. Candidates should have over 10 years of experience in a creative role, with strong digital marketing skills. This position offers the opportunity to shape storytelling discovery for millions globally.

Qualifikationen

• 10+ years of experience at a creative level or higher.
• Background in digital marketing with experience in paid campaigns.
• Ability to manage multiple projects under tight deadlines.

Aufgaben

• Oversee a team of Promo Writers, Video Editors, and Marketers.
• Develop strategies to optimize ad spend recovery.
• Collaborate with creative team members for material adaptation.

Kenntnisse

Digital marketing

Storytelling

Social media marketing

Project management

Communication skills

Jobbeschreibung

Creative Lead - Growth

It’s an exciting time to join Pocket FM as we shape the future of audio entertainment in India and globally. We are India’s leading audio OTT platform, offering a vast collection of OTT shows, podcasts, and audiobooks across various genres and languages. Our mission is to reimagine traditional radio by building an internet-scale platform that connects communities through stories and knowledge sharing.

Pocket FM has grown to 80 million listeners, with an average of over 110 minutes of engagement per user daily, and over 4 billion minutes streamed monthly.

This role involves partnering with top storytellers to bring their visions to life on the Pocket FM app across diverse content formats. The successful candidate will collaborate with creative teams, marketers, data analysts, and producers to develop concepts, conduct research, and utilize data to market engaging serialized stories across genres. A passion for entertainment and storytelling, combined with social media marketing skills, will be key to defining and executing Germany’s growth strategy. If you love fictional content, this is your opportunity to revolutionize storytelling discovery and presentation for millions worldwide.

Responsibilities :

• Oversee and manage a team of Promo Writers, Video Editors, and Marketers.
• Test content on social platforms (Meta, YouTube, TikTok) and optimize for low CPI.
• Develop long-term strategies to recover ad spend within 6-12 months.
• Collaborate with creative team members to dub and adapt US promotional material.
• Integrate AI tools into workflows to boost efficiency and creativity.
• Create and iterate marketing assets rapidly for success.
• Identify marketplace trends and adapt strategies accordingly.
• Work with other departments to generate ideas based on market testing and evaluate ongoing series performance.
• Establish partnerships with social media and entertainment companies to position Pocket FM as a growth leader in the German media landscape.

Qualifications :

• 10+ years of experience at a creative level or higher in a studio, network, production company, startup, or corporation.
• Background in digital marketing with experience managing paid campaigns.
• Ability to handle multiple projects under tight deadlines.
• Existing network of writers, marketers, and social media producers.
• Strong understanding of story elements such as theme, tone, structure, and narrative arcs.
• Excellent communication skills.
• Proactive, self-motivated, and problem-solving attitude.
• Attention to detail and prioritization skills.
• Passion for storytelling and content creation.

Location : Germany - Remote working (Berlin preferred)

Language Proficiency: Native German and Basic English