Creative Lead (Freelance)

Pocket FM; Düsseldorf; Remote; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

An innovative audio entertainment company is seeking a Creative Lead - Growth to shape its growth strategy in Germany. The role includes leading a creative team, optimizing marketing efforts across platforms, and developing engaging content. Requires 10+ years of experience in creative roles and a strong background in digital marketing. This opportunity is primarily remote with a preference for candidates in Berlin.

Qualifikationen

• 10+ years of experience in a creative role.
• Background in digital marketing and managing paid campaigns.
• Strong understanding of storytelling elements.

Aufgaben

• Lead and manage a team of writers and marketers.
• Test and optimize content across social platforms.
• Develop long-term recovery strategies for ad spend.

Kenntnisse

Storytelling expertise

Digital marketing

Project management

Team leadership

Creativity

Jobbeschreibung

Creative Lead - Growth

It’s an exciting time to join Pocket FM as we continue shaping the future of audio entertainment both in India and globally. We are India's leading audio OTT platform with the largest collection of OTT shows, podcasts, and audiobooks across various genres and languages. We aim to reimagine traditional radio by building an internet-scale platform that brings communities together to share stories and spread knowledge.

Our mission is to give wings and wisdom to stories, transforming them into compelling entertainment. Pocket FM has grown to 80 million listeners, with an average of over 110 minutes of engagement daily, and over 4 billion minutes streamed monthly.

This role involves partnering with top storytellers to bring their visions to life on the Pocket FM app across diverse content formats. You will work closely with creative teams, marketers, data analysts, and producers on concepts, research, and data-driven marketing to promote immersive serialized stories across genres. The ideal candidate will combine a passion for entertainment and storytelling with social media marketing expertise to define Germany’s growth strategy. If you love fictional content, this is your chance to revolutionize storytelling presentation and discovery for millions worldwide.

Responsibilities :

• Lead and manage a team of Promo Writers, Video Editors, and Marketers.
• Test content across social platforms (Meta, YouTube, TikTok) and optimize for low CPIs.
• Develop long-term strategies to recover ad spend within 6-12 months.
• Work with creative teams to dub and adapt US promotional content.
• Integrate AI into workflows to boost efficiency and creativity.
• Create and iterate marketing assets rapidly for success.
• Identify marketplace trends and adapt strategies accordingly.
• Collaborate with other departments to generate ideas based on market testing and evaluate ongoing series performance.
• Establish partnerships with social media and entertainment companies to position Pocket FM as a growth leader in the German media landscape.

Qualifications :

• 10+ years of experience at a creative level or higher in studios, networks, production companies, startups, or corporations.
• Background in digital marketing with experience managing paid campaigns.
• Ability to handle multiple projects under tight deadlines.
• Existing network of writers, marketers, and social media producers.
• Strong understanding of storytelling elements: theme, tone, structure, plot, and narrative arcs.
• Excellent communication skills.
• Proactive, self-motivated, and problem-solving mindset.
• Attention to detail and prioritization skills.
• Passion for storytelling and content creation.

Location : Germany - Remote (Berlin preferred)

Language Proficiency : Native German and basic English