Crane Product Manager

SANY Europe GmbH; Bedburg; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the construction and heavy machinery sector is seeking a Crane Product Manager to oversee the life-cycle of its crane product line. The role involves market analysis, product planning, and collaboration with R&D and sales teams to drive market competitiveness in Europe.

Qualifikationen

• Over 5 years of experience in crane product management or marketing promotion.
• Familiar with crane demand and regulatory standards in the European market.
• Good spoken and written English proficiency.

Aufgaben

• Research and analyze demand and competition in the crane market in Europe.
• Manage the overall life-cycle of the crane product line.
• Coordinate marketing activities and sales support.

Kenntnisse

Market analysis

Project coordination

Communication

Negotiation

Ausbildung

Bachelor's degree in Engineering or related fields

Jobbeschreibung

SANY Europe is part of the SANY Group, a global leader in the manufacturing of construction and heavy machinery. We specialize in innovative solutions for cranes, construction equipment, and related machinery. Our commitment to excellence and customer satisfaction drives our success in the European market.

The Crane Product Manager is responsible for managing the overall life-cycle of the company's crane product line, including product planning, development, promotion, and sales support.

This position requires close attention to the needs and trends of the European market, collaboration with the R&D team to develop new products, and cooperation with the sales team to implement sales strategies to ensure the competitiveness and continuous growth of products in the market.

This position is hybrid and based in Bedburg, Germany.

The main responsibilities of the Crane Product Manager are :

• Research and analyze the demand and competition of the crane market in Europe, and develop product plans and development plans that meet market needs.
• Manage the overall life-cycle of the crane product line, including product pricing, market positioning, product promotion, and sales channels.
• Work closely with the R&D team, participate in the product design and development process to ensure that the product meets customer needs and market standards.
• Coordinate marketing activities and sales support, including exhibitions, advertising, promotional materials, etc., to increase brand awareness and product sales.
• Monitor sales data and market feedback, analyze market trends and competitive dynamics, and adjust product strategies and promotion plans in a timely manner.
• Coordinate communication and cooperation with the sales team and channel partners to support them in achieving sales goals and customer satisfaction.
• Regularly report market conditions, product sales, and promotion effectiveness to management, and provide improvement suggestions and business growth strategies.

Candidate requirements :

• Bachelor's degree or above in Engineering or related fields, with a background in crane machinery industry and relevant experience.
• More than 5 years of work experience in crane product management or marketing promotion, experience in the European market is preferred.
• Familiar with the crane demand and regulatory standards in the European market, with market analysis and product positioning capabilities.
• Excellent team management and project coordination abilities, able to effectively collaborate with cross-functional teams.
• Outstanding communication and negotiation skills, able to effectively communicate and coordinate with customers, partners, and internal teams.
• Good spoken and written English proficiency, proficiency in other official languages of the European Union is a plus.
• Possess business acumen and market insight, able to seize market opportunities and formulate effective marketing promotion strategies.

Product Manager • Bedburg, North Rhine-Westphalia, Germany