CPA Manager Off Trade (f/m/d)

0235 Bacardi GmbH; Hamburg; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Competitive Pay Package

Volunteer day

Retirement Plan

Health & Wellbeing

Insurance & Life

Employee Assistance Program

Diversity & Inclusion Leave Policies

Zusammenfassung

Bacardi GmbH in Hamburg is seeking a CPA team member to drive Off Trade BTL activation with priority customers, working with Europe Channel Marketing to execute brand programmes that fit our market ambition.

You will lead shopper focused activation, manage budgets and agency briefs, and ensure cross‑functional alignment with Commercial, Consumer Marketing and Sales to deliver measurable performance and ROI.

Qualifikationen

• Minimum 3 years experience within Marketing or Commercial.
• Preferably within a Premium / FMCG background.
• Experience of the Spirits and/or Beverage industry in the market is preferred.

Aufgaben

• Support the development of the Off Trade BTL activation plan aligned to the market priorities at a brand, customer and channel level.
• Working in partnership with Commercial to build the path to win profitable market share, whilst ensuring close alignment with Consumer Marketing to align campaigns across channels and amplify investment impact.
• Drive awareness of business performance versus commitments and the action plan to course correct.
• Leverage Availability, Visibility and Promotion reporting dashboards to focus the Commercial & CPA organization on the job to be done.
• Having honest conversations that bring cross functional teams together to solve in a timely manner.
• Work in partnership with Europe Channel Marketing to apply toolkits and guidelines at a local level.
• Driving more standardization around key programs/pillars to deliver consistency and reduce deviation from brand strategy.
• Identify gaps and work with Europe Channel Marketing in advance to resolve as one team.
• If local adaptation is needed, brief agencies with a clear focus on brand, shopper and customer strategy.
• Put the shopper at the heart of decision making.
• Using the insights and tools available to deliver flawless execution along the path to purchase including Triple Win for all activations.
• Customer facing role, having a direct relationship with 1-2 priority retailers in the Channel
• Being the CPA lead for a defined set of brands.
• Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing & sales.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend (including M&E accountability).
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

Kenntnisse

Key customer contact

Stakeholder management

Execution oriented

Team leadership

High energy

Ambiguity tolerance

Strategic thinking

Presentation skills

Fluent German & English

Jobbeschreibung

YOUR OPPORTUNITY A fantastic opportunity to join the CPA team in one of Europe’s biggest markets. Becoming a key member of the Off Trade Channel, responsible for the flawless implementation of the BTL activation plan with our priority customers. Working in partnership with Europe Channel Marketing to take brand programs and execute these in a manner that complements our market ambition. Being a key connection between Region and Local to deliver execution that delivers for the shopper, customer and brand. You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. With a clear focus on business performance, you will measure success and drive accountability across Commercial, CPA and Consumer Marketing. Being at ease making decisions, evaluating performance, and driving continuous improvement. You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. Seeing change and challenge as an opportunity.

RESPONSIBILITIES

• Support the development of the Off Trade BTL activation plan aligned to the market priorities at a brand, customer and channel level.
• Working in partnership with Commercial to build the path to win profitable market share, whilst ensuring close alignment with Consumer Marketing to align campaigns across channels and amplify investment impact.
• Drive awareness of business performance versus commitments and the action plan to course correct.
• Leverage Availability, Visibility and Promotion reporting dashboards to focus the Commercial & CPA organization on the job to be done.
• Having honest conversations that bring cross functional teams together to solve in a timely manner.
• Work in partnership with Europe Channel Marketing to apply toolkits and guidelines at a local level.
• Driving more standardization around key programs/pillars to deliver consistency and reduce deviation from brand strategy.
• Identify gaps and work with Europe Channel Marketing in advance to resolve as one team.
• If local adaptation is needed, brief agencies with a clear focus on brand, shopper and customer strategy.
• Put the shopper at the heart of decision making.
• Using the insights and tools available to deliver flawless execution along the path to purchase including Triple Win for all activations.
• Customer facing role, having a direct relationship with 1-2 priority retailers in the Channel
• Being the CPA lead for a defined set of brands.
• Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing & sales.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend (including M&E accountability).
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

SKILLS

• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritization and making bold choices.
• Advanced presentation skills.
• Fluent command in German and English

EXPERIENCE

• Minimum 3 years experience within Marketing or Commercial.
• Preferably within a Premium / FMCG background.
• Experience of the Spirits and/or Beverage industry in the market is preferred.
• Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Experience of delivering shopper marketing activation or events is preferred.
• Experience of working for BTL/Creative agency is beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

PERSONAL QUALITIES

• People Agility: you bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply performance.
• Results Agility: you demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: you can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
• You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: you have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
• You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

DISCLAIMER

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING FOR US

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits

Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2026

COMPANY OVERVIEW

Bacardi is the world's largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other "Primos" (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.