Coordinator (f/m/d) Social Media & Influencer Marketing USA focused

JR Germany; Freiburg im Breisgau; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Coordinator for Social Media & Influencer Marketing to join their dynamic team in Freiburg. This role involves creating and driving standout social content, managing cross-platform editorial calendars, and leading influencer collaborations. With a focus on the U.S. market, the ideal candidate will have 2-3 years of experience in social media and influencer marketing, a proactive mindset, and excellent communication skills. Join this growing family business committed to enriching lives with quality products and be part of a team that values your skills and creativity.

Leistungen

Childcare Cost Coverage

Pension Subsidies

Flexible Working Hours

Mobile Working Options

Qualifikationen

• 2-3 years of experience in social media and influencer marketing.
• Deep understanding of U.S. social media landscape and trends.

Aufgaben

• Develop and implement engaging content across social media channels.
• Manage editorial calendars and evaluate performance using key metrics.
• Lead and coordinate influencer campaigns from concept to completion.

Kenntnisse

Social Media Management

Influencer Marketing

Content Creation

Analytics and Performance Tracking

Communication Skills

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Social Media Management Tools

Analytics Platforms

Jobbeschreibung

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Client:

Horl 1993 GmbH

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

06.05.2025

Expiry Date:

20.06.2025

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Job Description:

HORL – from Germany to the kitchens of the world

We at HORL are driven by our pioneering spirit to create products for all eternity. Our roots are in the Black Forest of Germany, the source of our endless inspiration. It is here where our ideas for industry-leading products are born, with unrivaled innovative strength and quality. Every one of our products is perfectly conceived and precisely manufactured, made to be forever at your side. We are passionate about enriching people's lives, creating incredible moments, and becoming an integral part of kitchens around the world.

Our story began in 2016, when father and son Otmar and Timo Horl first developed their revolutionary rolling knife sharpener. This entirely innovative system makes it possible for anyone to sharpen their knives, and with it, cutting becomes a true pleasure. We're thrilled that our invention is now inspiring people across the globe! As our team grows, we're continuing to write the HORL story together, and we're excited to inspire more and more people in Germany and internationally.

As a Coordinator (f/m/d) Social Media & Influencer Marketing, you will support our marketing team with the implementation and adaptation of our social media and influencer marketing activities focused on USA. The position is located in our office in Freiburg.

Your responsibilities

• Create and drive social content that stands out: You'll be responsible for developing and implementing engaging content across our international social media channels.
• Plan, post, analyze, repeat: Manage cross-platform editorial calendars (Meta, TikTok, LinkedIn, Pinterest & YouTube), evaluate performance using key metrics, and optimize content to grow reach, engagement, and community.
• Own influencer collaborations: Identify, connect with, and manage relationships with relevant creators and influencers – from outreach to execution – always aligned with our brand values and tone.
• Make campaigns happen: Lead and coordinate influencer campaigns from concept to completion – including negotiation, storytelling, activation, and performance tracking.
• Spot what's next: Stay ahead of social media and influencer trends, particularly in the U.S., and bring fresh, platform-specific ideas to the table.
• Keep our voice consistent: Make sure our content and collaborations reflect our brand personality and tone across all platforms.

Qualifications include 2–3 years of hands-on experience in social media and influencer marketing, with a deep understanding of the U.S. social media landscape, trends, platforms, and creator economy. The candidate should have a sharp eye for engaging content, excellent communication skills, a proactive mindset, and experience with social media tools. Native-level English is required; German is a plus.

Our company offers benefits like coverage of childcare costs, pension subsidies, flexible working hours, and mobile working options. Join us and be part of a growing family business committed to creating lasting products and enriching lives worldwide.

Want to be part of a dynamic and growing company where your skills and commitment are valued? Apply now – we can't wait to hear from you!