Conversion Rate Optimization Specialist

Segment (Twilio); Deutschland; Vor Ort; EUR 55.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a Analytics-driven CRO Specialist to own the day-to-day execution of our web testing program. You will analyze heatmaps, recordings, GA4 data, and user behavior to uncover friction points and opportunities across the site.

You will translate findings into prioritized hypotheses, write test briefs, and collaborate with the CRO Manager to align the backlog with business priorities. Experience with Webflow Optimize and common experimentation tools is essential.

Qualifikationen

• 2–4 years of experience in CRO, digital marketing, UX research, or web analytics.
• Proven ability to design and analyze experiments with clear hypotheses.
• Strong written and verbal communication to share test results.

Aufgaben

• Own day-to-day execution of our web experimentation program.
• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction and conversion opportunities.
• Document findings and translate into prioritized test ideas and UX improvements.
• Generate data-backed test ideas with structured hypotheses.
• Collaborate with the Manager to align backlog with CRO strategy.

Kenntnisse

CRO

Digital marketing

UX research

Web analytics

A/B testing

Data analysis

Stakeholder communication

Tools

Webflow Optimize

Optimizely

VWO

GA4

FullStory

Hotjar

Jobbeschreibung

Responsibilities

• Own the day-to-day execution of our web experimentation program
• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy
• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Manage every test through the full pipeline—brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
• Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
• Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
• Monitor live tests for data quality and flag anomalies or early signals to the Manager
• Serve as the team's go-to expert on Webflow Optimize—understanding its full capabilities and best practices
• Stay current on platform updates and proactively identify ways to run more sophisticated experiments
• Write a detailed post-test report for every experiment—results, statistical significance, segment analysis, and a clear win/loss/inconclusive call
• Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference
• Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands‑on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills—able to write clear hypotheses, experiment briefs, and post‑test reports
• Organized and process‑oriented, with experience managing multiple workstreams or projects simultaneously
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization