Conversion Optimization Specialist, E‑Commerce, A/B Testing, User Research, Performance Marketing

Jobtailor; Dresden; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Germany (Dresden) is seeking a Conversion Rate Optimization consultant to optimize websites and online shops for mid-sized e-commerce clients. You will conduct qualitative and quantitative analyses, develop hypotheses, and run A/B tests from mockups through to results.

You will manage client relationships, including contacting CEOs and marketing heads. Proficiency with Google Analytics, GTM, Looker Studio, Hotjar/Mouseflow, and platforms like Shopify, Shopware, Magento, and JTL is

Qualifikationen

• Completed vocational training or a degree in marketing, business administration, economics, or business informatics.
• Several months of practical experience in CRO or performance marketing.
• Strong numerical literacy and analytical skills.
• Strong German and English language skills.

Aufgaben

• Optimize websites and online shops for mid-sized e-commerce clients (€10–€100m revenue).
• Perform qualitative and quantitative analyses to identify weaknesses and barriers.
• Develop hypotheses and run A/B tests from mockups to test analysis.
• Manage clients independently and maintain contact with CEOs and heads of marketing.
• Collaborate with tools such as GA, GTM, Looker Studio, Hotjar/Mouseflow and platforms like Shopify, Shopware, Magento, JTL.

Kenntnisse

CRO

A/B Testing

Analytics

Copywriting

Buyer Persona

Funnel Analysis

Ausbildung

Marketing / Business Admin / Economics / Business Informatics

Tools

Google Analytics

A/B Testing Platforms

Google Tag Manager

Google Looker Studio

Hotjar

Mouseflow

Shopify

Shopware

Magento

JTL

Jobbeschreibung

• You will be responsible for optimizing the websites and online shops of medium-sized e-commerce clients with annual revenues between €10–100 million
• You will conduct extensive qualitative and quantitative analyses to identify weaknesses and purchasing barriers
• From these insights you will develop hypotheses and run A/B tests — from mockups through to test analysis
• As a consultant you will manage your clients independently and maintain direct contact with CEOs and heads of marketing
• You will work with tools such as Google Analytics, A/B testing platforms, Google Tag Manager, Google Looker Studio, Hotjar/Mouseflow, content management and e-commerce systems like Shopify, Shopware, Magento, and JTL

Requirements

• You have completed vocational training or a degree in marketing, business administration, economics, or business informatics and/or already have several months of practical experience in CRO or performance marketing
• You place a high value on quality and customer orientation
• Numerical literacy: you possess strong analytical and conceptual skills
• You are familiar with the terms buyer persona, funnel, conversion rate and copywriting
• Consulting: you are articulate, can uncover bottlenecks through questioning and can convincingly argue your recommendations
• Growth mindset: you are curious, intrinsically motivated and see challenges as opportunities for personal growth
• An eye for detail, a good sense for user experience, and strong German and English language skills round off your profile.

Core Competencies

Demonstrates expertise in Conversion Rate Optimization (CRO) and performance marketing, utilizing analytical skills to identify weaknesses and develop strategies for e-commerce clients. Proficient in managing client relationships and conducting A/B testing to enhance user experience and drive growth.

Highest-signal resume keywords

• Conversion Rate Optimization (CRO)
• A/B Testing
• Google Analytics
• E-Commerce Systems
• Analytical Skills

Hard Skills

• A/B Testing
• Conversion Rate Optimization (CRO)
• Analytical Skills
• Copywriting
• Buyer Persona Development
• Funnel Analysis
• User Experience Design
• Quantitative Analysis
• Qualitative Analysis
• Performance Marketing

Soft Skills

• Customer Orientation
• Articulate Communication
• Detail Orientation
• Growth Mindset
• Consultative Skills

Industry Keywords

• E-Commerce
• Medium-Sized Businesses
• Marketing
• Business Administration
• Economics
• Business Informatics

Tools & Technologies

• Google Analytics
• A/B Testing Platforms
• Google Tag Manager
• Google Looker Studio
• Hotjar
• Mouseflow
• Shopify
• Shopware
• Magento
• JTL