English Content Writer

AirHelp; Berlin; On-site; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work model

Accessible offices

Diversity & inclusion

Job summary

AirHelp is a global travel tech company seeking a senior content writer to own the copy across the full customer journey. You will translate complex insurance and travel features into concise, persuasive language that drives conversions.

You’ll work with marketing, CRM, product, and design to scale messaging across 35 markets and harness data-driven experiments to prove results. You’ll collaborate with cross-functional teams, defend your creative choices, and push for continuous improvements

Qualifications

• At least 3 years in a content role with real market pressure.
• Proven track record turning complex products into clear, persuasive copy.
• Ability to defend creative decisions and accept constructive critique.
• Experience driving revenue impact through content and experimentation.
• Ownership mindset and proactive project leadership.

Responsibilities

• Own high-converting copy across the full customer journey, including landing pages, CRM flows, ads, video scripts, SEO content, case studies, and in-app messaging.
• Translate dense legal/technical product features into clear copy that accelerates decisions.
• Build and run a repeatable content experimentation system with data-driven insights.
• Collaborate with CRM and B2B teams to localize and scale messaging across multiple markets.
• Leverage AI to speed ideation, quality control, and trend detection without replacing craft.
• Participate in workshops, defend choices, and push teams to raise standards.

Skills

Copywriting

Content strategy

A/B testing

Localization

Data-driven decisions

Cross-functional collaboration

Tools

Google Analytics

A/B testing tools

CMS

Job description

AirHelp is a global travel tech company on a mission to make every journey smoother. We built our name helping millions of travellers claim the flight compensation they're owed - and that's now the foundation of a broader platform of travel protection and convenience products spanning the entire journey.

Words move people - and at AirHelp, your words will move millions of travellers from doubt to action. We're looking for someone who treats copy as a growth lever, not decoration: someone who can turn a confusing insurance product into three sentences that make a stressed traveller click "yes." You'll have real ownership over content that touches every part of our funnel, across 35 markets, with the data and experimentation culture to prove your work actually works.

If you've ever rewritten a sentence eleven times because the tenth version converted at 4% and you knew you could get to 6% - this is your kind of place. You'll work shoulder-to-shoulder with marketing, CRM, product, and design teams who care as much about the "why" behind a headline as the "headline itself", and you'll have the platform to see your writing turn into measurable revenue, not just praise in a Slack channel.

Location: Hybrid - Barcelona or Berlin

Salary ranges:

Barcelona 35 000-45 000 Euro gross/annually

Berlin 40 000-50 000 Euro gross/annually

What You'll Drive

• Own high-converting copy across the full customer journey - landing pages, CRM flows, ad campaigns, video scripts, SEO content, case studies, and in-app messaging
• Turn dense, technical, legal, and financial product features into copy so clear it accelerates decisions instead of stalling them
• Build and run a repeatable content experimentation system - A/B tests, heatmaps, and analytics that tell you what's actually working, not what sounds good in a meeting
• Partner directly with CRM and B2B teams to localize and scale messaging across 35 markets without losing the voice that makes it convert
• Bring AI into your daily workflow as a force multiplier - for ideation speed, quality control, and staying ahead of content trends, not as a replacement for craft
• Show up in workshops and critique sessions ready to defend your choices, take feedback without ego, and push your collaborators to raise their bar too

What you'll deliver in your first 12 months

• Lift conversion rates across organic and paid channels by at least 20% through optimized landing pages, ad copy, and targeted campaigns
• Ship a steady stream of high-performing content assets directly tied to lead generation and revenue, not just publishing volume
• Build a living testing repository — every experiment, every result, every learning in one place, actively shaping what you write next
• Establish a repeatable experimentation framework that improves content performance month over month, with results you can point to

What sets you apart

• You've spent at least 3 years in a content role (ideally at a tech startup/scaleup or fast-moving product company) where you learned to write under real market pressure
• You've taken a content project from blank page to measurable revenue impact, and you can show us the proof
• You've turned genuinely complicated products (legal, financial, technical) into copy that makes people want to act - and you know the difference between clever and clear
• You treat feedback as fuel, not friction - you want your work scrutinized, and you're just as comfortable pushing back on a brief that doesn't hold up
• You think like a project owner, not a task-taker - you don't wait for direction when you can see a better test to ru

Why AirHelp

At AirHelp, we're on a mission to make the world of travel better. Since our foundation in 2013, we've assisted over 3 million passengers in receiving their rightful compensation, and we've protected over 12 million travelers through our membership program, AirHelp+. With a global team of over 400 AirHelpers speaking 19 languages, we aim to provide a stress-free travel experience for all. Our commitment extends to standing up to airlines in court and advocating fair air passenger rights through APRA.

And there's more! AirHelp isn't just a great company, but a truly lovable place to work. That's why we're so proud to have been named a Most Loved Workplace, also for LGBTQ+, women and young professionals.

Our offices are fully accessible, and we customize interviews to accommodate special needs, including those of neurodiverse candidates. Refugees and displaced individuals are encouraged to apply. We look forward to hearing from you!