Content Marketing Specialist (m/f/d)

Herbalife; Darmstadt; Hybrid; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

Herbalife, une entreprise de nutrition mondiale, recherche un Spécialiste en Marketing de Contenu pour un rôle clé dans l'élaboration de la présence de la marque sur les canaux numériques. Ce poste implique la gestion des opérations de contenu au quotidien, la création de contenu engageant et l'utilisation d'outils modernes pour optimiser le flux de travail.

Leistungen

30 jours de vacances par an

Accès à des programmes de développement personnel

Environnement international

Collaboration avec des collègues de soutien

Accès illimité aux produits de l'entreprise

Jusqu'à 50% de réduction sur les produits de l'entreprise

Qualifikationen

• 1-3 ans d'expérience en marketing ou communication.
• Compétences prononcées en allemand et anglais écrits et oraux.
• Sens aigu des tendances des médias sociaux.

Aufgaben

• Gérer la création et la localisation de contenu pour les plateformes numériques.
• Planifier et exécuter des campagnes marketing spécifiques au pays.
• Maintenir et mettre à jour les sites web via des plateformes CMS.

Kenntnisse

Création de contenu

Gestion des médias sociaux

Production vidéo

Utilisation d'outils A.I.

Compétences rédactionnelles

Ausbildung

Diplôme en marketing ou communication

Tools

Canva

Plateformes CMS

Jobbeschreibung

Übersicht

Content Marketing Specialist (m/f/d)Herbalife International Deutschland GmbHGraefenhaeuser Strasse 85Darmstadt 64293

About the role:

As aContent Marketing Specialist, you will play a key role in shaping our brand presence across digital channels. You’ll independently manage day-to-day content operations while driving long-term marketing initiatives. Your focus will be on creating engaging, trend-driven content for social media, supporting website management, and leveraging modern tools—including AI—to streamline workflows and enhance creativity.

You will design and localize marketing materials using tools likeCanva, manage and grow ourInstagram presence, and support video production efforts. You’ll also be responsible for updating our website via CMS platforms, ensuring SEO best practices, and using AI tools for tasks such as translations, subtitle generation, and image creation.

This role requires a strong sense foremerging content formats, a passion for digital storytelling, and the ability to adapt quickly to new technologies and trends.

What makes our team special?

At Herbalife, we believe in trust, collaboration, and accountability. Our team culture is built on mutual respect, shared goals, and a passion for delivering impactful work. We value creativity, flexibility, and a sense of belonging—where every team member feels empowered to contribute their best. Words that describe us?Fun, supportive, innovative, and purpose-driven.

In this role, you will:

• Create and localize digital and print content usingCanva
• Plan and execute country-specific marketing campaigns and promotional materials.
• Manage and grow oursocial media channels, especially Instagram, with a focus on storytelling and trend-based content.
• Supportvideo productionand content planning for reels, stories, and short-form formats.
• UseAI toolsto streamline tasks like translations, subtitle creation, and image generation.
• Maintain and update websites (e.g., myherbalife.de/at/ch) usingCMS platforms
• Review and adapt translations (EN-DE/DE-EN) for marketing and sales materials.
• Produce newsletters and local sales literature for Germany, Austria, and Switzerland.
• Coordinate testimonials, event coverage
• Collaborate with agencies, designers, translators, and other partners.
• Participate in internal and external events

What we’re looking for:

• Proven experience withCanva,social media,video production, andCMS platforms.
• Openness to and experience withAI tools(e.g., for translations, subtitles, image generation).
• A strong sense forsocial media trendsand emerging content formats.
• A degree in marketing, communications, or a related field is preferred.
• 1-3 years of experience in marketing or communication.
• Strong editorial and copywriting skills with a good eye for design.
• Excellent written and spokenGerman and English.
• A team player with a proactive, flexible, and reliable work style.
• Digitally savvy and eager to explore new tools and platforms.

We Offer:

• International environment.
• Be part of a global organization with opportunities to make a real impact.
• Collaborate with supportive colleagues in a culture that values appreciation and respect.
• Enjoy 30 days of vacation annually to recharge and rejuvenate.
• Hybrid work - 3 days in the office / 2 days from home.
• Access personal development programs and online training platforms, including free LinkedIn Learning courses.
• Unlimited access to company products in the kitchen to prepare your favourite shake.
• Up to 50% discount to purchase company products.

Who we are:Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries.Our company offers a culture focused on people, their needs, relationships and career to help expand talents and a chance to change lives: https://www.herbalife.com

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