Content Marketing Manager (Focus Copywriting) (m / w / d)

Eye-Able® by Web Inclusion GmbH; Leipzig; Vor Ort; EUR 40.000 - 65.000; Vollzeit

Zusammenfassung

Join a forward-thinking company dedicated to making the internet accessible for everyone. As a content marketing professional, you'll create impactful copy that drives engagement and visibility. This role offers creative freedom and the chance to contribute to a mission that improves digital inclusion for millions. With a supportive team and flexible working hours, you'll thrive in an environment that values your ideas and well-being. Be part of an exciting journey as we expand internationally and make a real difference in people's lives.

Leistungen

31 days of vacation

Flexible working hours

Supportive team environment

Creative freedom

Well-being benefits

Qualifikationen

• Proven experience in content writing or copywriting.
• Strong SEO knowledge and content marketing best practices.

Aufgaben

• Write and optimize blog posts and website copy for SEO.
• Manage email campaigns and newsletters to support lead conversion.

Kenntnisse

Content Writing

SEO Knowledge

Copywriting

Email Marketing

Social Media Management

Jobbeschreibung

Deine Aufgaben / Your Tasks

Now is your time: Marketing with purpose and perspective

Do you want to promote a product that not only looks great but also makes a real impact? Are you eager to be part of a mission that is both economically viable and socially relevant? Join us – the market leader for accessible websites in Germany.

With our innovative software solution, we make websites accessible for everyone – fulfilling legal requirements and social responsibilities. Our solution is technically sophisticated, easy to explain, and proven to succeed – providing the ideal foundation for your success in marketing.

Responsibilities

1. 50% – Copywriting for SEO, Whitepapers, Lead Magnets
   • Write and optimize blog posts, website copy, eBooks, whitepapers, infographics
   • Develop search-optimized, high-value content to increase visibility and traffic
   • Contribute to thought leadership by crafting expert-level, impactful content
2. 20% – Email Marketing
   • Write and manage email campaigns, newsletters, and automated flows
   • Support lead nurturing and conversion with tailored, engaging messaging
3. 15% – Webinars
   • Plan and prepare webinar content, assist with moderation and follow-ups
   • Collaborate with internal experts to create engaging educational sessions
4. 15% – Social Media
   • Write and schedule posts (primarily LinkedIn) aligned with brand tone and goals
   • Help grow brand awareness and build community engagement

Dein Profil / Your Profile

• Proven experience as a content writer, copywriter, or content marketing manager
• Strong SEO knowledge and understanding of content marketing best practices
• Excellent writing, editing, and proofreading skills in German (English is a plus)
• Ability to write clear, engaging, and brand-consistent copy
• A creative mind, strategic thinking, and a hands-on attitude
• Ability to manage multiple projects and deadlines

Warum wir? / About us

• Perspective on entrepreneurial success – you are part of our expansion and can grow with us.
• Purpose-driven mission – your contribution improves digital inclusion for millions of people every day.
• 31 days of vacation, flexible working hours, and a supportive, ambitious team.
• Creative freedom – your ideas and sales expertise are truly valued here.
• Benefits – our benefits support your well-being, which is a key priority for us. Our company culture puts you as a person first, promoting performance, health, and joy at work.

Über uns

We are an emerging scale-up with a social mission and economic strength. Our software makes the internet accessible for all – legally, technically, and humanly. We are already the market leader in Germany – and this is just the beginning. We are in the midst of international expansion and are looking for people eager to make history with us.

Have we sparked your drive? We look forward to your application and to conquering new customers and markets together. Now is YOUR PERFECT MOMENT.

Inclusion is part of our DNA. We especially welcome applications from people with disabilities and are committed to fostering a diverse, barrier-free work environment.