Content Marketing Manager

Jobtailor; München; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in München seeks a results-driven content marketer with a strong SEO background to guide client projects and craft compelling content across industries.

You will lead content strategies, conduct audits, run workshops, perform keyword research, and collaborate with SEO, SEA and video teams while managing freelance budgets.

Qualifikationen

• 2–3 years of professional experience in content marketing or SEO-focused online editorial roles.
• Strong quality awareness and passion for writing.
• Excellent verbal and written language skills.
• Able to quickly learn new topics and become an expert.
• Familiar with SEO metrics and keyword research.
• Experience with content audits or content strategies.
• Familiar with AI in content creation and documentation.
• Structured work style with clear documentation and teamwork.
• Agency experience desirable.

Aufgaben

• Advise multiple clients on online and content marketing strategies.
• Act as sparring partner in client management and project management.
• Conceptualize and write high-quality content across industries.
• Develop content marketing strategies and conduct SEO content audits.
• Run client workshops on content marketing and content SEO.
• Perform keyword and competitor analyses to craft audience-focused content.
• Holistically optimize SEO landing pages from keyword analysis to CRO.
• Select images and create infographics with Canva, applying image-SEO best practices.
• Publish content via WordPress and verify client uploads.
• Evaluate content performance against business goals, clicks, and rankings.
• Collaborate with SEO, SEA, and Video teams; manage freelancers and budgets.

Kenntnisse

Content marketing

SEO knowledge

Writing skills

Keyword research

Project collaboration

Client management

Tools

WordPress

Canva

AI tools

Jobbeschreibung

• You manage multiple clients and advise them on their online and content marketing strategies
• You support your colleagues as a sparring partner in client management, project management, and as a subject-matter expert
• You conceptualize and write high-quality content marketing materials on a variety of topics and across different industries
• You develop content marketing strategies and conduct content audits based on SEO KPIs
• You run client workshops on content marketing and content SEO
• You independently perform keyword and competitor analyses to create relevant, audience-focused, and successful content
• You holistically optimize SEO landing pages: from keyword analysis to conversion rate optimization
• You select suitable images, create infographics using Canva, and integrate them into your content according to image-SEO best practices
• You publish your content via CMS platforms such as WordPress or check whether clients have uploaded content correctly
• You regularly evaluate the performance of your content using tools with regard to business goals, clicks, and rankings
• You work closely with our other departments (SEO, SEA, and Video)
• You manage larger hourly budgets and coordinate freelancers

Requirements

• You have at least 2–3 years of professional experience (agency experience is desirable) in content marketing or an online editorial role with an SEO focus
• You have a strong quality awareness
• You are passionate about writing
• You demonstrate excellent verbal and written language and rhetorical skills
• You can quickly familiarize yourself with a wide range of topics and become an expert in them
• SEO is part of your work: search volume and search intent are familiar terms to you
• You use various tools for keyword research and concept development
• You can show initial successes in implementing and advancing content marketing projects
• You have already created content audits or content strategies
• You routinely work with various AI systems and are well versed in content & AI
• You work in a structured way and always keep an overview of your projects thanks to clear documentation
• You enjoy driving things forward as part of a team