Content Marketing Manager

8returns GmbH; Deutschland; Remote; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Fully remote work

Berlin team meetups

Autonomy from day one

Job summary

8returns GmbH is seeking a content lead to own all written and video content across channels, primarily in German. You will work directly with the founders, crafting newsletters, website copy, landing pages, and product-launch content.

You’ll shape tone, format, and storytelling while analyzing outcomes to optimize performance. The role offers full remote work with periodic team meetups in Berlin and a high level of ownership from day one, collaborating closely with Sales and Customer Success to

Qualifications

• Native-level German, written and spoken.
• 2–4 years of content, social media or marketing experience.
• Proven ability to grow an audience or account.
• Strong writing and editing skills across channels.

Responsibilities

• Create short videos: explainers, customer stories, and workplace showcases.
• Manage the company LinkedIn and help founders post.
• Write newsletters to grow readership.
• Produce and refine website content: landing pages, blogs, stories.
• Plan content for product launches with Product team.
• Capture topics from Sales and CS to turn into content.
• Develop repeatable formats and post regularly.
• Analyze metrics and adjust content strategy accordingly.

Skills

German native

Content creation

Video production

Writer/editor

Social media marketing

On-camera presence

LinkedIn expertise

AI tools in daily work

Audience building

Proactive / self-starter

Tools

Video editing software

LinkedIn platform

Job description

Every online shop has returns. Most treat them as a cost. We help brands turn them into a better customer experience, more exchanges instead of refunds, and less work for their teams.

400+ brands run their returns on 8returns, including Tommy Hilfiger, Reebok and Fielmann. We're a small team in Berlin where everyone owns their projects end to end, with few meetings, short decision paths and direct feedback.

The role

You'll be the first person at 8returns who works on content full-time. You'll own our content across all channels, from LinkedIn and video to the website and product launches. Most of it will be in German, and you'll work directly with the founders.

What you’ll do

• Make short videos: explainers, customer stories and a look at how we work.
• Run our company LinkedIn and help the founders post on their own profiles.
• Write our newsletter and grow its readership.
• Write and update website content: landing pages, blog articles and customer stories.
• Plan and create the content for product launches and new features, together with Product.
• Talk to Sales and Customer Success to find topics, and turn customer conversations into content.
• Come up with formats you can repeat, and post regularly.
• Look at the numbers to see what works, and change course when something doesn't.

What you bring

• Native-level German, written and spoken. You'll write most of our content in German. Fluent English on top.
• 2-4 years of experience in content, social media or marketing.
• You've built an audience or grown an account before. It doesn't have to be a huge one.
• High agency: you see what needs doing and get it done without being asked.
• You write well and know what good content looks like.
• You can film and edit a video yourself and are fine being on camera.
• You know LinkedIn and short-form video well.
• You use AI tools in your daily work.
• A link to something you've made is a plus, but not required.

What we offer

• Fully remote, with regular team meetups in Berlin
• Responsibility from day one, and the chance to lead content at 8returns as we grow
• Close work with the founders and direct contact with customers

Hiring process

1. Deep dive with a live work task (60 min)
2. Call with our founder (30 min)
3. Paid trial day
4. Reference checks and offer

We try to get through this in about two weeks.