Content Marketing Manager

Clutch Canada; Deutschland; Remote; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

Join Clutch Canada as a Content Marketing Manager and help shape the brand narrative for a leading HR platform. You'll be responsible for developing and executing content strategies that engage and convert while working in a flexible, remote-first environment dedicated to employee well-being. Ideal candidates will have strong storytelling skills and experience in content marketing with a focus on B2B.

Leistungen

WorkFlex program

Well-Being Day

Gym membership discounts

Training & Development Allowance

Annual team meetups

Diversity and inclusion initiatives

Qualifikationen

• 3–4 years of experience in content marketing, preferably in B2B SaaS or HR tech.
• Fluent in English and German.
• Experience in managing content calendars and projects.

Aufgaben

• Own the content strategy and collaborate with multiple teams.
• Create high-quality written content and manage social media presence.
• Measure content performance and generate leads.

Kenntnisse

Content Marketing

Storytelling

SEO

Content Analytics

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Tired of the 9-to-5 grind? Imagine a world without borders, where opportunities are endless. That's the future of work, and we're building it at WorkMotion. Our all-in-one HR platform makes it easy to hire and manage global teams, ensuring compliance and streamlining processes. So whether you're a digital nomad or a remote-first company, we've got you covered.

Ready to join the future of work? Let's build something amazing together. As we value work-life balance, please only apply if you're based within 2 hours of the Central European Timezone.

Our Marketing Team is looking for someone with high creative energy to drive our brand story and growth as a Content Marketing Manager. You will also be tasked with developing and implementing a comprehensive strategy for our content marketing and social media channels.

Content Marketing Manager (English & German)

We’re searching for a creative, strategic, and results-driven Content Marketing Manager who can turn complex ideas into content that captivates. If you’re good at storytelling and strategy, love digging into data, and know what makes B2B content resonate and convert, this role is made for you.\

What you’ll do:

• Own the end-to-end content strategy for WorkMotion, including coming up with new ideas, maintaining content calendars and working cross functionally with multiple teams including Sales, Product and CS
• Create well-researched, high-quality written content in both English and German: including but not limited to landing pages, articles, emails, guides, whitepapers, research reports, and more
• Own our social media presence from strategy to execution. You’ll craft posts that people actually want to read and engage with (primarily on LinkedIn, but also Facebook, Instagram, and others)
• Strike the right balance between leveraging AI for efficiency and ensuring every piece of content feels authentic, human, and genuinely engaging
• Understand and implement SEO best practices to make sure our content ranks and resonates
• Manage multiple projects and collaborate with external partners like PR agencies, freelancers and video producers. You’ll manage timelines, briefs, and reviews like a pro
• Measure content performance to ensure it’s not just high-quality but also generates leads and delivers value
• Experiment with various formats like short-form videos, animations, or visual storytelling in collaboration with our Graphic Designer. You’ve got a strong eye for design and know how to brief creatives
  

What you bring:

• 3–4 years of experience in content marketing (B2B SaaS or HR tech experience is a plus)
• A portfolio of content that educates, engages, and converts. You’re proud of the work you’ve done, and you know what works
• Native or fluent English and German skills (You’ll write in both, though our primary language is English)
• Experience managing content calendars, juggling multiple projects, and working cross-functionally
• An interest in content analytics. You like to test, learn, and iterate
• Basic knowledge of SEO, AI content tools, and a hunger to keep learning more
• Highly motivated and able to work independently with minimal supervision

Benefits and perks:

• Global, remote, and thriving: We're a global team of talented individuals spread across 26 countries. Our WorkFlex program lets you work from anywhere, anytime. Whether it's a beachside office or a cosy home office, the choice is yours
• Your well-being is our priority: We know mental health matters, which is why we offer a dedicated Well-Being Day—a full day off just to recharge and relax
• Get fit and stay active: Whether it's yoga, weightlifting, or a quick jog—work out on your terms, at a discount with our subsidised gym memberships
• Learn, grow, and develop: We believe in constant growth. With our Training & Development Allowance, you'll have all the opportunities you need to keep expanding your skills and knowledge.
• Stay connected: Take part in exciting annual team meetups!
• Diversity is our superpower: We are proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.
• Benefits vary depending on location due to local laws and regulations.
  

At WorkMotion, we're proud to be an equal opportunity employer. If you need any accommodations during the recruitment process, just let our Recruitment Team on [e-mail]. We're here to support you every step of the way!