Consumer & Market Insight Manager DACH UFS (d/f/m)

ENGINEERINGUK; Hamburg; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a dynamic and purpose-driven organization as a Consumer & Market Insight Manager, where you'll leverage your extensive experience in consumer research and analytics to drive growth across the DACH region. This hybrid role involves collaborating with marketing teams, managing research projects, and utilizing digital tools to transform insights into impactful business actions. You'll be at the forefront of innovation, shaping strategies that not only enhance market understanding but also foster a culture of inclusivity and diversity. If you're passionate about making a difference and thrive in a collaborative environment, this opportunity is perfect for you.

Leistungen

Flexible working policies

Family-friendly policies

Diversity and inclusion initiatives

Qualifikationen

• 7+ years in Consumer and Market Research with expertise in qualitative and quantitative methods.
• Proven experience in digital-first research methodologies and data-driven roles.

Aufgaben

• Lead insights and operator-centric programs to drive business growth.
• Manage end-to-end research processes and develop actionable insights.

Kenntnisse

Consumer Research

Market Research

Digital Marketing

Analytics

Data Analysis

Stakeholder Management

Agile Methodologies

Lean Practices

Growth Hacking

Fluent in German

Fluent in English

Ausbildung

Bachelor's Degree

Master's Degree

Tools

Power BI

Dataiku

Jobbeschreibung

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Sector: Manufacturing, Science and Pharmaceutical

Role: Manager

Contract Type: Permanent

Hours: Full Time

Unilever Food Solutions (UFS) is the foodservice business unit of Unilever with businesses in 76 countries across the world. We are a dedicated, fast-growing, and profitable business unit within Nutrition, serving a wide range of chefs, operators, trade partners, distributive sales reps, nutritionists, and many other professionals in the foodservice industry. At UFS, we offer solutions, which can be high-quality products from Knorr Professional or Hellmann's but also professional training services or the annual release of our Future Menus Trend Report.

UFS Consumer & Market Insight Manager DACH (d/f/m)

JOB PURPOSE

The Consumer & Market Insight Manager (CMI) Unilever Food Solutions (UFS) DACH & Future Growth Opportunities EU Lead is a new, hybrid role that will deliver multi-stakeholder insights to provoke growth for UFS in DACH, as well as partner with the marketing team in the space of future growth opportunities.

The main purpose of the role is to lead the insights and operator's centricity program via Digital, AI, and traditional research projects, ensuring insights into action that drive business results. You will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Business partner the DACH marketing and Innovation & Portfolio EU team to unlock competitive growth & transform the Portfolio.
• Be the owner of the end-to-end research process: from detecting the business question, building the research brief, and managing the project to secure impact of results in the business.
• Be the main point of contact and knowledge holder for actionable consumer, customer, and Omni-channel insights leveraging the digital data that UFS already has (digital e-panel, AI tools) and mapping the white spaces to develop new tools that address business questions.
• Sit in the DACH local leadership teams and in Portfolio & Innovation EU, as well as the UFS CMI leadership team to help shape and drive a common agenda, share best practices, and HACK ideas in the region.
• Design and Lead the Digital, Analytics and Growth Transformation Agenda to future fit how CMI in the region uses data and analytics to steer growth.
• Develop and Use AI solutions for the end-to-end research process: from insight generation to communication and pack evaluation and post-launch optimization.
• End to End management of the DIGITAL e-panel for DACH and contribute to the evolution of it with new and disruptive methodologies to make it future fit and Design and execute the annual strategic learning plan for DACH and for Future Growth Opps at European level.

WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications

• 7+ years' experience in core/fundamental Consumer, Market Research or Analytics roles or similar function, with mastery of the market research landscape of tools across qualitative and quantitative methodologies.
• 3+ years relevant leading experience in a digital and social first research methodologies, applied analytics and data-driven oriented role is a MUST.
• Experience in B2B research, Digital Marketing, Digital Selling, and EComm research is highly preferred.
• Significant experience in modern innovation practices (Agile, Lean, Growth hacking, and Rapid Experimentation); as well as working effectively in cross-functional teams.
• Ability to manage and influence a large and complex set of stakeholders & hold others accountable.
• Operational efficiency in Power BI, Dataiku, or other comparable tools and ability to extrapolate, process and analyze raw data from structured databases is an advantage.
• Fluent German and English skills.

Unilever is an organisation committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us.