Communication & Content Manager

Jobtailor; Düsseldorf; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Restaurant d’entreprise

Zusammenfassung

Jobtailor is seeking a skilled Content Manager to lead communications for alumni-focused initiatives across social media, newsletters, and websites. You will analyze segments, develop personas, and tailor engagement strategies to increase reach and participation.

The role involves planning editorial calendars, producing written content, videos and graphics, and measuring success with KPIs to continuously improve results.

Qualifikationen

• Completed degree (Bachelor's or Master's) in Communications, Marketing or a related field from a recognized university.
• Several years of professional experience as a Content Manager or in digital communications within a corporate or agency environment.
• Very good German and English skills, both written and spoken.
• Confident use of tools such as CMS (WordPress), social media management platforms, analytics (Google Analytics, LinkedIn Insights) and graphic software (Canva, Adobe Creative Suite).
• Strong analytical skills with regard to overarching communication strategy and performance measurement.
• High level of initiative, creativity and team spirit, as well as the ability to adapt flexibly to changing requirements.

Aufgaben

• Identify and segment target groups, analyze memberships, develop personas and segment-based communication strategies.
• Manage channel communications across social media, LinkedIn newsletter, website, and other channels with tailored content for international alumni groups.
• Design and implement communication and content strategies, plan editorial calendars, and produce written content, videos and graphics to strengthen alumni cohesion.
• Measure and optimize performance by tracking KPIs, preparing reports and continuously improving channels based on data insights.
• Collaborate with the team and board, contributing ideas to enhance digital presence and support on-site events.

Kenntnisse

Content Management

Digital Communications

KPI Measurement

German Language Proficiency

English Language Proficiency

Ausbildung

Bachelor's or Master's in Communications/Marketing or related field

Tools

WordPress

Google Analytics

LinkedIn Insights

Social Media Management Platforms

Adobe Creative Suite

Canva

Jobbeschreibung

Identification and segmentation of target groups: Analyze the membership base (e.g., by graduation year, region, industry, career stage), develop personas, and create segmented communication strategies to increase engagement rates.
Channel-appropriate management of all relevant communication channels (social media, LinkedIn newsletter, website, etc.) by creating and publishing relevant content tailored to the needs of international alumni groups.
Design and implementation of communication and content strategies: plan editorial calendars and produce written content, videos and graphics that strengthen alumni cohesion and promote association activities.
Measurement and optimization: track KPIs (e.g., reach, engagement, conversion), prepare reports and continuously improve channels based on data insights.
Collaboration with the team and board: contribute creative ideas to further develop the digital presence and support on-site events.

Requirements

• Completed degree (Bachelor's or Master's) in Communications, Marketing or a related field from a recognized university.
• Several years of professional experience as a Content Manager or in (digital) communications within a corporate or agency environment.
• Very good German and English skills, both written and spoken.
• Confident use of tools such as CMS (e.g., WordPress), social media management platforms, analytics (e.g., Google Analytics, LinkedIn Insights) and graphic software (e.g., Canva, Adobe Creative Suite).
• Strong analytical skills with regard to overarching communication strategy and performance measurement.
• High level of initiative, creativity and team spirit, as well as the ability to adapt flexibly to changing requirements.

Core Competencies

Demonstrates expertise in developing and implementing communication strategies, content creation, and performance measurement to enhance engagement with international alumni. Proficient in utilizing analytics and content management tools to optimize digital presence and communication effectiveness.

Highest-signal resume keywords

• Content Management
• Digital Communications
• KPI Measurement
• German Language Proficiency
• English Language Proficiency

ATS Optimization Keywords

Hard Skills

• Content Strategy
• Performance Measurement
• Analytical Skills
• Content Creation
• Segmentation Analysis

Soft Skills

• Creativity
• Team Spirit
• Initiative
• Adaptability

Industry Keywords

• Communications
• Marketing
• Alumni Engagement
• Digital Presence
• Editorial Calendar

Tools & Technologies

• CMS (WordPress)
• Google Analytics
• LinkedIn Insights
• Social Media Management Platforms
• Adobe Creative Suite
• Canva