Channel Sales Marketing Manager

Momcozy; Frankfurt; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player seeks a dynamic marketing professional to lead regional branding and promotional strategies. This role involves crafting comprehensive offline marketing plans, conducting market research, and enhancing brand image through targeted activities. The ideal candidate will have over five years of experience in brand promotion, a strong understanding of market dynamics, and the ability to develop effective promotional materials. Join a forward-thinking company where your contributions will significantly impact market expansion and brand awareness in the mother and baby sector.

Qualifikationen

• 5+ years of experience in brand promotion or marketing.
• Strong theoretical knowledge in brand marketing and product promotion.

Aufgaben

• Take full responsibility for regional marketing and branding.
• Conduct market research to understand industry dynamics and trends.

Kenntnisse

Brand Promotion

Marketing Strategies

Market Research

Consumer Insights

Communication Skills

Ausbildung

Bachelor's Degree in Marketing

Jobbeschreibung

• Based on the company's strategic planning, take full responsibility for regional marketing and branding
• Formulate overall offline marketing strategies and plans Develop a regional annual promotion calendar, and make budget plans accordingly
• Be responsible for local brand building and marketing promotion
• Carry out various brand marketing and offline activities centered around target channels and customers to enhance brand image and product promotion efficiency, assisting the sales team in continuously expanding market share
• Prepare product promotion materials, convert product selling points from technical language to market language, and output a product promotion TOOLKIT to make marketing promotion more efficient
• Be responsible for the localized design and production of promotional materials, output the promotional material system, and provide the sales team with sales tools, materials, and customer cases to support sales in market expansion
• Conduct market research to deeply understand the industry and grasp market dynamics, competitor activities, and product trends, assist in conducting consumer insights and research, and provide strategic support for the company's business development and differentiated competition
• Offline terminal construction and management, planning and execution of terminal promotion schemes, and assistance in joint promotions with customers
• Be responsible for local channel promotions and integrated marketing efforts, assisting the sales team in carrying out themed promotions and integrated marketing activities to enhance brand awareness and increase sales

Qualifications

• Full-time bachelor's degree or above, with a preference for marketing professionals who can speak minor languages such as German, Italian, Spanish, or French
• More than 5 years of experience in brand promotion or marketing
• Strong theoretical knowledge and practical experience in brand marketing and product promotion, with a preference for those familiar with the mother and baby or intelligent hardware industries
• Have strong marketing and brand shaping capabilities
• Have a beginner's mindset and rapid learning ability
• Strong business promotion skills, able to accept challenges and withstand greater work pressure, pragmatic, grounded, and entrepreneurial