Channel Marketing Coordinator (DACH, FGEMEA)

Focusrite; Berlin; On-site; EUR 55,000 - 70,000; Full time

Job summary

Focusrite seeks a Channel Marketing Coordinator for the DACH region (Germany, Austria, Switzerland) to translate FGEMEA and global brand strategies into local campaigns. You will manage reseller relationships, coordinate launches, campaigns and events, and work with Sales, Brand and Localisation to optimize brand presence across stores, online and media.

You will support regional events, adapt assets for German markets, and build strong partnerships with influencers and media.

Qualifications

• Fluent written and spoken German and English.
• Willingness to travel regionally.
• Experience in trade marketing or channel marketing, or with partner activations.
• Familiarity with retail/e‑commerce environments.
• Highly organised and detail oriented.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute campaigns, product launches, promotions and partner marketing activity for DACH across reseller stores, digital channels and local media.
• Own day-to-day relationship with DACH resellers; ensure timely planning, delivery and follow-up of marketing deliverables.
• Collaborate with Sales, Brand, Localisation and events teams to align marketing activity with revenue and sell‑through priorities.
• Coordinate product launches, campaigns and promotional activity; ensure assets and messaging meet local partner requirements.
• Conduct regular audits of priority reseller partners for brand representation and campaign execution.
• Support regional events planning and execution, including on-site delivery and logistics in DACH and neighboring markets.

Skills

German language

English language

Communication skills

Project management

Time management

Event support

Channel marketing

Brand coordination

Attention to detail

Job description

• The role will support the marketing activity of Focusrite Group’s Content Creation brands, including Focusrite, Novation, ADAM Audio, Sequential and Oberheim
• Reporting to the Senior Channel Marketing Manager FGEMEA, the Channel Marketing Coordinator DACH will own the day-to-day channel marketing relationship across the direct-to- reseller network in DACH (Germany, Austria and Switzerland)
• The role will translate both regional FGEMEA and Global brand marketing strategies into effective local activity, ensuring consistent and effective representation of our brands and products across reseller stores, digital and e-commerce channels, local media, and artist, creator and influencer networks
• Working closely with Sales, Brand, Localisation, Events and external partners, the Channel Marketing Coordinator will plan and execute campaigns, product launches, promotions and partner marketing activity that support demand generation, sell-through and brand marketing objectives
• The role will manage both proactive marketing plans and reactive partner requirements, prioritising activity according to commercial opportunity, product priorities and regional focuses
• Own the day-to-day relationship with our DACH resellers, ensuring timely planning, communication, delivery and follow-up of marketing deliverables
• Collaborate with the local Sales team to identify commercial opportunities, aligning marketing activity with revenue and sell-through priorities
• Coordinate product launches, campaigns and promotional activity, ensuring relevant assets, messaging and partner deliverables are delivered on time
• Conduct regular audits of priority reseller partners, assessing brand representation, campaign execution, product content, promotional activity and adherence to agreed marketing plans
• Confidently oversee multiple brands and partners, implementing efficiencies and prioritisation methods to maximise impact
• Develop and/or adapt proactive marketing plans that align with regional strategies and individual brand objectives
• Work with the Senior Channel Marketing Manager, FGEMEA and Head of Marketing, FGEMEA to understand regional priorities, devising and executing suitable campaigns in collaboration with partners
• Support the regional Events Manager in the planning and execution of key local events, including logistics and on-site delivery, particularly in the DACH and BNLX regions
• Work with our Localisation Manager to ensure global and regional campaign assets are tailored for German-language markets and meet local partner requirements
• Develop relationships with local-language media partners to secure PR, editorial and promotional opportunities that support brand and product awareness
• Work alongside Brand Managers to build relationships with local artists, creators and influencers, identifying opportunities to support product demand and brand awareness

Familiarity with retail/e-commerce environments and the principles of strong brand representationWillingness and ability to travel regionallyStrong project and time-management skills, with the ability to manage multiple campaigns, partners and deadlines simultaneouslyExperience supporting events and/or partner activationsExcellent written and verbal communication skillsFluent written and spoken German and English - additional languages are an advantagePrevious experience within a trade marketing or channel marketing role, ideally within a Music Technology, Consumer Electronics, or multi-brand environmentAble to prioritise competing requests and make sensible decisions about where to invest time and resourcesHighly organised and detail orientedOur priority is to find the right fit for the team and for the company, and we will always do what we can to support your individual development. In other words, if you don’t quite have all the experience needed, we’d still be interested in hearing from you. Comfortable operating in a fast-paced, changing environmentConfident managing external relationshipsCommercially minded and proactive