PR & Influencer Senior Marketing Specialist (DACH Market)

TCL; München; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking an experienced marketing professional to enhance their brand presence in the DACH region. The role involves developing PR strategies, managing influencer marketing, and leading social media content for key platforms. Candidates should have over 5 years of relevant experience, a strong network in the European tech industry, and be fluent in German and English. This position is full-time and based in Munich, Bayern.

Qualifications

• 5+ years of PR or influencer marketing experience in technology/electronics.
• Strong network in the European tech KOL ecosystem.
• Fluent in German and English.

Responsibilities

• Develop PR strategies for the European market.
• Manage influencer and KOL marketing.
• Lead content strategy for social media platforms.
• Collaborate with European marketing teams.

Skills

PR strategies development

Influencer marketing

Social media management

Analytics tools usage

Understanding of EU advertising regulations

Tools

Google Analytics

Job description

Overview

We’re looking for an experienced marketing professional to help grow our brand presence in the DACH region. If you have a passion for technology, excellent PR and influencer marketing experience, and a deep understanding of local media and social trends, join us to make an impact in Europe!

Responsibilities

• PR & Brand Communications — Develop and execute PR strategies for the European market, covering product launches, media relations, and industry events. Craft compelling press releases and brand stories tailored to the German-speaking audience. Coordinate and manage publication timelines and content approvals.
• Influencer & KOL Marketing — Build and maintain a network of tech KOLs in the DACH region (e.g., YouTube reviewers, Instagram tech influencers). Plan high-impact collaborations such as reviews, unboxing videos, and live events, ensuring compliance with EU advertising regulations.
• Social Media Management — Lead content strategy for key German-language social platforms (Instagram, YouTube, Twitter, Facebook). Localize global brand messaging to resonate with the DACH audience while maintaining brand consistency. Monitor market sentiment, analyze competitor activities, and optimize social communication plans.
• Cross-Regional Collaboration — Work closely with European marketing teams and HQ in China to ensure alignment with global strategies. Support local sales teams by turning marketing campaigns into offline retail and e-commerce growth.

What We’re Looking For

• 5+ years of PR or influencer marketing experience in the technology/electronics industry focused on the European market.
• Strong network and understanding of the European tech KOL ecosystem.
• Expertise in social media platforms, algorithms, and content trends (e.g., YouTube SEO, Instagram Reels).
• Solid knowledge of EU advertising regulations (e.g., ASA, FTC compliance).
• Data-driven approach with experience using analytics tools such as Google Analytics.

Fluent in German and English (working proficiency required).

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing

Industries

• Appliances, Electrical, and Electronics Manufacturing; Retail Appliances, Electrical, and Electronic Equipment; and Computers and Electronics Manufacturing