The Channel Development Manager is responsible for the implementation of the network strategy for all business areas including construction, material handling, and ground maintenance equipment. This includes a specific focus on prospecting and developing new dealerships to achieve Doosan Bobcat’s EMEA channel high-performance coverage and expansion goals. Also, he / she co-manages the new dealer start-up in 90 days and 6 months follow-up to ensure quick onboarding and get new dealers selling Company products.
Responsibilities
Implementation planning of dealer coverage strategy
- Implement the coverage strategy based on the dealer scorecard, coverage analysis and candidate pipeline in liaison with the related functions (Regional sales, AMPS, etc.,)
- Develop and align the action plans for the prioritized TMUs during the representation meeting. These action plans can consist of : Dealer Recruitment, TMU Transfer, Capillarity Improvement (Branch, etc.,), and Performance Improvement
Dealer Recruitment / TMU Transfer
- Execute Bobcat's channel development strategy for construction, material handling, and ground maintenance equipment
- Prospect and sign new dealers in prioritized TMUs with a focus on achieving high-performance coverage and expansion goals
- Effectively communicate Bobcat Company's value proposition and new dealer requirements to potential candidates. Gain commitment and buy-in
- Build recruitment candidate pipelines that ultimately result in additional dealers
- Support existing dealer terminations and TMU reduction in liaison with the regional sales
- Work closely with related functions to ensure timely onboarding and to quickly get new dealers selling Company products.
- Manages 90 days and 6 months of follow-up for newly appointed dealers for construction, material handling, and ground maintenance equipment
- Supporting the programs to enhance the capability and engagement of key dealers.
- Develop a deep knowledge on the Set Up process to be able to solve possible bottlenecks during the process.
Requirements
- Bachelor's or master's degree ideally in business administration, engineering or a related field; an advanced degree or MBA is preferred.
- 8+ years of experience in sales / business development including dealership experience.
- Language skills : German native ideally, English fluent.
- Knowledge of dealer operations / business models
- Demonstrated sales and territory management skills
- Strong performer, Self-motivated with strong time management skills and priority focus
- Solid written and verbal communication skills
- Strong cold calling skills, Excellent presentation and relationship-building skills
- Travel required >
60% to meet with dealers and dealer candidates
- Product experience with compact construction equipment, material handling equipment, tractors, and turf products is a plus