Channel Development Manager

Getac; Düsseldorf; On-site; EUR 90,000 - 120,000; Full time

Job summary

Getac is seeking a Channel Development Manager in the DACH region to build and manage a robust partner ecosystem. You will recruit distributors and resellers, shape a channel strategy, and drive revenue growth through joint GTM activities and partner enablement.

You will work closely with Sales, Marketing and Product teams to optimize performance. The role requires strong relationship skills, analytical thinking, and the ability to travel across the DACH region to expand market reach and ensure

Qualifications

• Proven experience in channel development and partner management.
• Excellent relationship-building and stakeholder management skills.
• Strong analytical and reporting skills using data to drive decisions.
• Effective communicator with presentation and influencing abilities.
• Self-motivated, proactive, results-oriented with revenue targets.
• Ability to work independently and in fast-paced teams.
• Willingness to travel across the DACH region.

Responsibilities

• Identify, recruit, and onboard new partners across markets and regions.
• Develop and execute the channel development strategy aligned with goals.
• Build strong relationships with partners and stakeholders to drive engagement and loyalty.
• Define, negotiate, and manage partner agreements per policy and objectives.
• Collaborate with Sales, Marketing, and Solutions teams on joint GTM activities and enablement.
• Monitor partner performance; provide reports, forecasts, and improvement recommendations.
• Develop and deliver partner training programs and sales tools.
• Lead initiatives to expand channel reach into new markets and segments.
• Act as escalation point for partner issues and coordinate cross-function resolution.
• Stay updated on industry trends and emerging channel models.
• Promote Getac Partner Portal with all partners.
• Maintain partner information using Salesforce CRM.
• Release and manage Channel Partner pricing.
• Support partner marketing activities with Getac’s DACH & EMEA teams.
• Align with the agreed EMEA channel strategy and attend sales meetings.
• Complete required sales reporting.

Skills

Channel development

Partner management

Stakeholder management

Data analysis

Presentation skills

Travel readiness

Job description

The Channel Development Manager is responsible for building, managing, and expanding the company’s partner ecosystem to drive revenue growth, increase market penetration, and strengthen strategic relationships. This role will focus on developing long-term partnerships with distributors, resellers and other channel partners, ensuring they are equipped, motivated, and aligned with the company’s business objectives.

Responsibilities

• Identify, recruit, and onboard new partners across target markets and regions.
• Develop and execute the channel development strategy in alignment with company goals.
• Build and maintain strong relationships with key partners and stakeholders to maximise engagement, sales performance, and loyalty.
• Define, negotiate, and manage partner agreements, ensuring compliance with company policies and commercial objectives.
• Collaborate with Sales, Marketing, and Solutions & Product teams to develop joint go-to-market activities and partner enablement programs.
• Monitor and analyse partner performance, providing regular reports, forecasts, and recommendations for improvement.
• Develop and deliver partner training programs, sales tools, and resources to enhance channel capability.
• Lead initiatives to expand channel reach into new markets, verticals, and customer segments.
• Act as the primary point of escalation for partner-related issues and work cross-functionally to resolve them.
• Stay up to date with industry trends, competitor activities, and emerging channel models.
• Promote and support Getac Partner Portal program with all Partners
• Maintain accurate Partner information using Salesforce CRM
• Release and manage Channel Partner pricing
• Coordination and support of Partner marketing activities with Getac’s DACH & EMEA Marketing teams
• Alignment with agreed EMEA Channel strategy
• Attend regular sales meetings
• Completion of required sales reporting

Essential Experience Required

• Proven experience in channel development & partner management ideally within IT industry.
• Excellent relationship-building and stakeholder management skills at all levels.
• Strong analytical and reporting skills; ability to use data to drive decisions.
• Effective communicator with strong presentation and influencing skills.
• Self-motivated, proactive, and results-oriented with a track record of achieving channel revenue targets.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel as required across DACH.
• Ability to create, develop and execute sales strategies
• Highly organised
• Passionate about the business and its success
• Strong team player
• Highly IT literate – excellent skills with Microsoft Office