Central Europe Marketing Manager - Wiesbaden

Ferrari; Wiesbaden; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Ferrari is seeking a passionate Central Europe Marketing Manager based in Wiesbaden to strengthen their marketing team. This role is pivotal in developing and implementing national marketing strategies to boost customer loyalty and acquire new prospects. The ideal candidate will hold a Master’s degree and have at least four years of relevant marketing experience. Key responsibilities include managing the regional marketing budget, supporting dealer events, and fostering strong relationships with dealers and partners.

Qualifikationen

• 4 years of experience in a Marketing role.
• Fluent in German and English.
• Ability to build relationships with dealers and agencies.

Aufgaben

• Develop and cascade marketing strategy to achieve commercial objectives.
• Manage regional marketing budget and oversee dealer marketing management.
• Evaluate results of marketing activities and conduct post-event analysis.

Kenntnisse

Analytical thinking

Strong communication skills

Relationship management

Detail-oriented

Self-motivated

Ausbildung

Master's degree in Business, Marketing or related disciplines

Tools

Microsoft Office

Jobbeschreibung

Job description:

In order to strengthen our Marketing Team, we are looking to hire our Central Europe Marketing Manager, based in Wiesbaden (Germany).

In this position, you will work closely with the dealer Marketing Managers to assist dealers' marketing departments in overall planning and implementations in accordance with Ferrari' s marketing strategy.

The main responsibilities will be:
• Develop and cascade Ferrari marketing strategy to dealers to achieve commercial objectives
• Develop, organize, and implement national marketing activities/events to drive customer loyalty and new prospect acquisition in line with brand positioning. Evaluate results of each marketing activity; conduct post-event analysis
• Manage the region marketing budget
• Attend and provide assistance for dealer events to monitor and ensure strict compliance to Ferrari corporate identity and communication guidelines to protect brand image
• Oversee daily marketing management for dealers in setting up annual marketing plan, budget and targets
• Take dealer visits to support, coach and monitor the network and to get a deep knowledge of the local market
• Lead dealers on co-marketing initiatives with Ferrari partners and sponsors

In order to succeed in this challenging role, you will ideally have achieved excellent academic results with a Master-degree in in Business, Marketing or related disciplines and you will have gained at least 4 years dedicated experience in a Marketing role. The capability to build up and maintain good relationships with dealers and agencies is essential. We are searching for a resource detail-oriented, passionate, self-motivated and supportive, with an outgoing personality and strong team spirit.

In Ferrari you must exhibit the capability to think analytically, target-oriented and structured. You need to demonstrate strong communication skills (such as the ability to listen as well as in-depth reasoning). You will be expected to work independently as well as integrate as part of a team. We require attention to the detail and awareness of the responsibility that comes with your role. You are motivated to adapt to and learn from the company culture. It goes without saying that you relish a challenge.
The effective completion of your daily tasks requires you to be a proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook).
Fluent German and English are required.

Please apply directly on Ferrari.com (Careers pages)

We are an Equal Opportunity Employer.

Location: Wiesbaden, Germany

Seniority: Senior Level

Contract duration: Permanent contract