Category Manager

MacGregor Black; Karlsruhe; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Category Manager to join their team in Karlsruhe. In this pivotal role, you'll shape category strategies for a diverse range of toys, leveraging market research and consumer insights to drive product assortment and trade marketing efforts. Collaborating closely with product managers and marketing teams, you'll create impactful POS campaigns that enhance brand visibility and drive sales at retail locations. If you're passionate about the toy industry and have a knack for strategic thinking, this is an exciting opportunity to make a significant impact in a growing company.

Qualifikationen

• 3+ years of experience in category management or related roles.
• Strong knowledge of market research and consumer insights.

Aufgaben

• Develop and execute category strategies for toys based on market insights.
• Collaborate with marketing teams to create impactful POS campaigns.

Kenntnisse

Category Management

Trade Marketing

Market Research

Communication Skills

Collaboration

Ausbildung

Bachelor's Degree in Marketing or Business

Tools

Digital Marketing Tools

Jobbeschreibung

Are you an experienced Category Manager?

Do you have experience in trade marketing and creating impactful POS campaigns with retail partners?

Are you interested in working for one of Germany's fastest growing toy companies?

MacGregor Black are partnering with a Growing Toy Company on the search for a Category Manager. This is a permanent role based in Karlsruhe, Germany.

As the Category Manager, you will play a key role in shaping category strategies for toys, focusing on market research, product assortment, and trade marketing efforts. In this role, you will work closely with product managers to ensure your category aligns with market trends, consumer demand, and customer needs. You’ll also collaborate with marketing teams to develop impactful POS marketing campaigns to drive sales and brand visibility at retail locations.

Key Responsibilities

• Develop and execute category strategies for toys, ensuring a diverse and compelling product assortment based on market insights and consumer demand.
• Conduct market research and analyse trends, customer preferences, and competitor activities to guide category growth and product assortment decisions.
• Collaborate with product managers to align market research with product development efforts, ensuring products meet consumer needs.
• Work with the marketing team to create and implement trade marketing strategies and POS campaigns that drive sales and visibility at retail locations.
• Partner with key customers to understand their marketing and sales objectives, tailoring POS campaigns to their needs and ensuring strong, mutually beneficial relationships.
• Utilise digital tools and influencer marketing to enhance brand visibility and engagement within the assigned category.
• Provide ongoing insights to inform future product assortments, marketing strategies, and promotional activities.

What are we looking for?

• At least 3 years of experience in category management, product management, or a related role within cosmetics, toys, or similar consumer goods sectors.
• Strong knowledge of market research methodologies and consumer insights, with the ability to translate findings into actionable category strategies.
• Experience in trade marketing, including the development and execution of POS campaigns in cooperation with retail customers.
• Solid understanding of the toy or cosmetic industries, including emerging trends, consumer behaviours, and competitor activities.
• Exceptional communication and collaboration skills, with the ability to engage with cross-functional teams and external partners to deliver successful strategies.

Competitive salary + benefits.

Please contact Luke Boyle for more information today.

Seniority level: Mid-Senior level

Employment type: Full-time

Industries: Entertainment Providers and Manufacturing