Category Management & Trade Marketing Lead (m/f/d) - fixed term

The Kraft Heinz Company; Düsseldorf; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the FMCG sector seeks a Category Management & Trade Marketing Lead in Düsseldorf. The role involves managing a dedicated team while aligning marketing initiatives with retailer strategies. Ideal candidates will bring extensive experience in category management, leadership skills, and fluency in both German and English. This position offers a competitive salary, hybrid working, and various employee benefits, tailored for those ready to make a significant impact in a dynamic environment.

Leistungen

Flexible working hours in a hybrid model

Competitive salary and bonus structure

Attractive social and employee benefits

Qualifikationen

• Minimum of 5 years experience in Category Management, Trade or Shopper Marketing.
• Experience in leading and mentoring teams.
• Very good software skills with relevant tools.

Aufgaben

• Manage a team of category management and trade marketing professionals.
• Define channel strategies and analyze market data.
• Create annual trade marketing strategies and engage sales teams.

Kenntnisse

Leadership

Market Analysis

Team Management

Commercial Competence

Fluency in German

Fluency in English

Ausbildung

University degree in Management or Economics

Tools

Gfk SimIT

Circana

Jobbeschreibung

We have a phenomenal opportunity available for a Category Management & Trade Marketing Lead to make a difference at Kraft Heinz in Düsseldorf - Germany. You’ll be working in a hard-working team- alongside peers always trying to reach the next level.

Get ready for a lot of exposure to internal senior stakeholders. Among other things this role is responsible for the alignment of our category marketing strategy with retailer strategies, the conversion of brand & innovation initiatives into strong sell-in stories, acting as one of the key contacts to our retail sales teams.

Further responsibilities

• Managing a team of 3 Category Management professionals, 1 Trade Marketing professional and 1 intern
• Defining the retail channel & customer strategy aligned with the marketing strategy and the shopper needs
• Analyzing market data to understand risks and opportunities for each account
• Creating sell-in support material to engage Kraft Heinz sales teams and its customers for the category initiatives
• Acting as consultants on key category projects such as range reviews and strategic planning
• Creating an annual trade marketing strategy and driving all related shopper activations across all categories and customers

Your Qualifications

• University degree in Management or Economics
• At least 5 years of experience in Category Management, Trade or Shopper Marketing within the FMCG sector.
• Meaningful experience in leading, mentoring and developing multiple team members
• Very good software skills (Gfk SimIT, Circana)
• Fluent in German and English – mandatory

Professional Attributes

• Curiosity, positivity and passion : You are curious, positive and enthusiastic
• Persistence : We are looking for people who assert themselves and are not easily flustered, even when they encounter resistance
• Resilience : A demanding, fast-paced and varied environment gives you energy and motivates you. Even under time pressure, you don't lose sight of your goal
• Commercial competence : You are always looking for ways to grow your business while exceeding your goals

What we offer

• A fast-track career that just a few other companies can offer;
• A competitive salary and excellent bonus structure (above market average);
• Flexible working hours in a hybrid working model
• Attractive social benefits & employee benefits (e.g. company pension scheme, capital-forming benefits, corporate benefits and much more)

The position is limited to one year.

Our recruitment process

After your application has been reviewed, you will have an initial phone call with the Talent Acquisition team. If this is positive, you will conduct the following interviews :

• Commercial Lead and HR Business Partner
• Online test
• Managing Director DACH and Head of HR
• Everything positive? Then everything is ready for your offer!