Campaign Success Management & Growth Analyst (m/f/d)

Hager; Blieskastel; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Personal onboarding program

Hi University training

Internal mobility

Zusammenfassung

Hager Group seeks a Campaign Success Management & Growth Analyst to join the Global Marketing & Digital team. Based in Blieskastel (DE) or other hubs, you will measure, analyse, and optimise marketing campaigns to boost ROI and growth across markets.

You will build KPI dashboards, run A/B testing, forecast performance with ML and statistics, and translate insights into actionable initiatives for cross-functional teams including Customer Marketing, Product Marketing, and Sales.

Qualifikationen

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics, or a related field.
• 5 to 10 years of experience in B2B Marketing Analytics or similar roles.
• Proficient in marketing data analysis and KPI dashboards.
• Power BI experience; Dynamics is a plus.
• Fluent in English; French or German is a strong plus.

Aufgaben

• Lead measurement of campaigns across acquisition, engagement, conversion, and revenue.
• Support omni-channel campaign governance and objective setting.
• Oversee marketing models (MMM, MTA, incrementality) and experimental design.
• Design and execute A/B and multivariate testing programs.
• Run forecasting and predictive modelling using ML and statistics.
• Build measurement frameworks and dashboards to track success.
• Advise campaign teams with actionable insights for targeting and messaging.
• Identify growth opportunities and new campaign levers.
• Benchmark competitor activities and effects on campaigns.

Kenntnisse

Analytical thinking

KPI monitoring

Cross-functional collaboration

Data storytelling

Ausbildung

Master’s degree in Marketing or Data Analytics

Tools

Power BI

Microsoft Dynamics

Jobbeschreibung

Why join the Marketing & Sales department?

As our organisation transforms, so does Marketing. We are evolving from a traditional communications and campaign function into a strategic growth partner that works hand in hand with the business. Our mission is to place the customer at the centre of every decision, connect business strategy with customer needs, and accelerate sustainable growth through data, digital, content, and customer experience.

Joining our Global Marketing & Digital team means becoming part of this transformation. You will collaborate closely with commercial, product, and business teams across the organisation, helping shape customer‑centric strategies, drive growth initiatives, and create measurable business impact. Your contribution will not only support our marketing ambitions—it will help influence the future direction of our business.

In our Marketing & Digital department, growth is a collective journey. We challenge ourselves, learn together, innovate together, and succeed together. Together, we are helping shape the future of the electrical industry by creating stronger customer relationships, accelerating digital transformation, and unlocking new opportunities for growth.

If you are passionate about making a real business impact and want to help build the next generation of marketing, join us and be part of the journey.

As a Campaign Success Management & Growth Analyst (m/f/d), you will report to the Growth Marketing Manager in the Global Marketing & Digital department based in Obernai (67), Paris (75), Blieskastel (DE) or Frankfurt am Main (DE) for a permanent contract.

Mission

The Campaign Success Management & Growth Analyst drives business impact by measuring, analysing, and optimizing marketing campaign performance. Through advanced analytics, experimentation, and predictive modelling, the role delivers actionable insights that improve targeting, messaging, channel effectiveness, and overall marketing ROI while identifying new growth opportunities across markets.

Responsibilities

• Lead performance measurement of campaigns and growth marketing strategies: Track and analyse KPIs across acquisition, engagement, conversion, and revenue to optimize ongoing and future activations.
• Support omni‑channel campaign governance: Ensure Growth Marketing teams set proper objectives, measure accurately, and interpret results effectively.
• Manage marketing & media effectiveness models: Oversee MMM, MTA, incrementality, and experimental design approaches to understand channel contribution and ROI.
• Design and execute testing frameworks: Create robust A/B and multivariate testing strategies, test roadmaps, and statistical analysis methods.
• Run forecasting and predictive modelling: Use ML and statistical models to forecast performance, optimize budget allocation, and refine audience targeting.
• Build measurement frameworks: Define measurement strategies, monitoring plans, success indicators, and benchmarking items on the Integrated Marketing Activation Strategy.
• Advise campaign teams: Serve as the analytics partner ensuring insights translated to actionable improvements in targeting, messaging, and channel mix.
• Identify growth opportunities: Spot new levers, audiences, or campaign strategies that can deliver incremental value and business expansion.
• Campaign Benchmarking on competitor activities.

What about you?

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics, or a related field from a business school, university, or engineering school.
• 5 to 10 years of experience in B2B Marketing Analytics, CRM, Customer Intelligence, or Data-Driven Marketing, ideally in a B2B environment involving distributor networks.
• Strong expertise in marketing data analysis, dashboard development, and the monitoring of key performance indicators (KPIs) related to marketing effectiveness and customer insights.
• Proficiency in data analysis and reporting tools, particularly Power BI; experience with CRM platforms, especially Microsoft Dynamics, is considered a strong advantage.
• Recognized for a rigorous analytical approach, strong problem-solving skills, and the ability to translate complex data into clear, actionable business recommendations.
• Ability to simplify complex analyses and effectively collaborate with cross-functional stakeholders, including Customer Marketing, Product Marketing, Sales, Sales Excellence, and Management teams.
• Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial

What we offer?

• Personalized onboarding experience program designed to make your first days smooth
• Opportunities to learn and grow through Hager Group's awarded Hi University.
• Internal career opportunities, over 25% of our recruitments are through internal mobility