Business Development Specialist (f/m/d) SAP for Startups MEE - Focus Demand Generation

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Location: Berlin is preferred, Hallbergmoos/München is also possible.

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

YOUR FUTURE ROLE

Your tasks include an exciting mix of demand planning, creative storytelling & campaign execution and offer you a lot of space to fill with creativity in the mind & the customer experience in the heart.

You will be working closely with other team members from demand generation, sales, digital advisory and marketing.

Responsibilities include, but are not limited to:

• Identification of promising startups with great market potential
• Develop & execute Demand Campaigns with SAP for Startups for MEE and follow-up incoming leads to nurture and convert them into high quality sales opportunities for handover to sales
• Individual 1:1 tailored approach targeting Startup Founders and C-Levels
• Drive social selling and demand generation in the Startup Industry
• Applying new digital sales methods like digital prospecting, video communication and social listening & selling to generate interest and qualify customer requirements
• Developing startup industry and product expertise to generate customer interest and serve as digital influencer for SAP for Startups
• Be empowered to run your project like a “business” with weekly/monthly/quarterly performance in accordance with SAP Franchise sales best practices
• Being onsite at startup events generating demand
• Develop & Execute creative Social Media Strategy to drive demand generation and increase SAP brand awareness in the startup market

YOUR PROFILE

• Prior experience in a professional social selling, sales, business development or B2B Marketing role or comparable
• Independent, well-organized, solution-oriented and efficient working style
• Team player with a can-do mentality who enjoys a fast-paced environment
• First experiences and interest in the usage of digital technologies and methods, like video creation, AI, storytelling, blogging, LinkedIn Sales Navigator, etc.
• Built-up customer relationships via own social media activities and ambition to develop yourself into a trusted advisor
• Interest in customers, startup challenges and helping them to establish business processes based on SAP Cloud solutions
• Open-minded and self-motivated to learn about the SAP strategy, the power of our software solutions, their usability and customer value
• Strong in teamwork and ability to learn in a dynamic and performance-oriented environment
• Bachelor equivalent mandatory, preferably in Business, Marketing or IT-related discipline, Master equivalent preferable
• Native German speaker mandatory, mandatory fluent English skills

ABOUT THE TEAM

SAP for Startups keeps the spirit of SAP’s founders up by living a startup mentality within the corporation. The team helps startups grow & scale their business with the help of SAP SaaS solutions and technology partnerships. We value creativity combined with operational excellence at the pace of startup companies. The diversity of the team is the source of outstanding achievements.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

Requisition ID: 424373 | Work Area: Presales | Expected Travel: Up to 20% | Career Status: Professional | Employment Type: Regular Full Time