Business Development Specialist (f/m/d) Marketing & Communication for Product Experience Solutions

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

YOUR FUTURE ROLE

You will play a key role in shaping and delivering impactful internal and external communication strategies. Your responsibilities will include:

• Developing communication initiatives aligned with key business objectives, strategies, and programs.
• Crafting clear and compelling messaging in collaboration with subject matter experts and topic owners.
• Supporting the end-to-end execution of integrated communication campaigns, including channel development, content creation, and audience engagement.
• Managing ad-hoc communication requests – particularly for Executive Board-related topics – in close coordination with the Product Experience Solutions team.
• Simplifying and structuring complex topics to produce concise, easy-to-digest content.
• Building strong relationships with corporate and regional marketing teams to ensure alignment and collaboration.
• Assisting in the planning and execution of internal and external events that reach diverse audiences.

YOUR PROFILE

• University degree in Economics, Business Administration, or a related field – ideally with a focus on Marketing.
• Excellent written and verbal communication skills in English; German language skills are a plus but not required.
• Strong interpersonal skills, with the ability to communicate with empathy, influence stakeholders, and foster collaboration across teams.
• Hands-on, execution-driven approach paired with outstanding process and project management capabilities.
• Curious, open-minded mindset and a true team player attitude.

ABOUT THE TEAM

Join the Product Experience Solutions team which is part of the SAP Industries & Experience (SIX) organization – a forward-thinking, collaborative team at the forefront of innovation and enablement.

Our mission? To create seamless, scalable solutions and processes that empower SAP customers, partners, and learners to discover, try, and test our products with ease, build third-party solutions that extend our SAP product portfolio, and learn how to implement, sell, and use our SAP technologies with confidence.

Whether it's through our solutions, digital platforms, or smart communication strategies, we ensure that every stakeholder has the tools, knowledge, and inspiration they need to succeed.

We're a dynamic, cross-functional team that thrives on creativity, continuous learning, and collaboration. You'll work alongside passionate professionals who believe in impactful communication, strategic thinking, and supporting one another to do our best work. We value initiative, fresh ideas, and a shared commitment to making complex topics simple and actionable.

If you're looking for a role where your voice matters, your work makes a real impact, and you get to shape how global audiences experience our brand and products – you’ll feel right at home with us.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

Requisition ID: 419054 | Work Area: Hamburg | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time, unlimited