Business Development Representative - BDR DACH (m/f/d)

Luminovo GmbH; Berlin; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

Luminovo is seeking a German-speaking Business Development Representative (BDR/SDR) to drive outbound sales across DACH. You will cold call, email, and prospect technical buyers at electronics OEMs in Germany, Austria, and Switzerland, with a clear path to an Account Executive role.

You will build prospect lists, qualify leads, and book meetings for the sales team, while owning outbound metrics and evolving with a high-performance environment.

Qualifications

• German fluency is required for daily German-language selling.
• Experience in B2B SaaS outbound sales preferred.
• Willingness to cold call and handle rejection.
• Ambition to progress to Account Executive role.

Responsibilities

• Run multichannel outbound sequences to technical buyers across the DACH region.
• Qualify leads in German and book meetings for Account Executives.
• Build targeted lead lists with Apollo, Clay, Lusha, and LinkedIn Navigator.
• Hand off SQLs with clean notes and context to AEs.
• Own outbound metrics and provide market insights to sales and marketing.

Skills

German fluency

English fluency

Outbound sales

Cold calling

Lead qualification

Tools

Apollo

Clay

Lusha

LinkedIn Sales Navigator

Job description

Business Development Representative (BDR) – DACH

Language: professional fluency in German and English required

Luminovo is hiring a Business Development Representative (BDR / SDR) to drive outbound sales and build qualified pipeline across the DACH region. This is a German-speaking sales role: you will be cold calling, emailing, and prospecting technical buyers at electronics OEMs in Germany, Austria, and Switzerland, so professional fluency in German (deutschsprachig, verhandlungssicher) is a hard requirement for the job.

If you believe cold calling isn't dead, love outbound, and want a clear path into an Account Executive role in B2B SaaS, read on.

What you'll do

• Run multichannel outbound sales sequences (cold calling, email, LinkedIn, events) to technical buyers at OEMs across DACH
• Prospect and qualify leads in German, identifying ICP fit and booking meetings for Account Executives
• Build and work targeted lead lists with Apollo, Clay, Lusha, and LinkedIn Sales Navigator
• Hand off warm, sales-qualified opportunities (SQLs) to AEs with clean notes and context
• Own your outbound metrics and bring frontline market insight back to sales and marketing

Who you are

• Professional fluency in German and English (this role sells into German-speaking markets daily)
• BDR / SDR experience in B2B SaaS, or strong hunger to break into tech sales
• Energized by outbound, comfortable with cold calling and rejection
• Driven to grow into an Account Executive (Vertrieb / Neukundengewinnung) role and willing to earn it
• Bonus: interest or experience in electronics, manufacturing, or hardware
• Nice to have: you use AI as more than a better search engine. Ideally you've built your own automations, workflows, or tools — we care about what you've actually shipped, not what you've read them

Why this role

• Join a well-funded SaaS scaleup at a pivotal growth stage
• Clear, structured path from BDR to Account Executive with real investment in your development
• Hybrid in Munich or Berlin with an international, high-performance sales team

About Luminovo

Luminovo builds software that powers the electronics supply chain. We help companies bring innovations to life faster, cheaper, and more resilient by connecting everyone in the electronics value chain. Over 300 customers worldwide build with us.

We purposefully skip a rigid list of minimum qualifications. We care more about your motivation and drive than your CV.