Brand Specialist

Anker Innovations LTD; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen kreativen Brand Management Intern zur Unterstützung von TikTok-Marketingaktivitäten im deutschen Markt. Der Praktikant wird Kampagnen verwalten, kreative Strategien umsetzen und die Leistung der Inhalte analysieren, um die Markenpräsenz auszubauen. Eine gute Beherrschung von Deutsch, Englisch und Chinesisch sowie Erfahrungen im digitalen Marketing sind vorteilhaft.

Qualifikationen

• Fließend in Deutsch und Englisch, sowohl schriftlich als auch mündlich.
• Erfahrung im Bereich Marken- oder digitales Marketing ist wünschenswert.
• Praktische Erfahrung mit Influencer-Marketing oder Social-Media-Plattformen, insbesondere TikTok.

Aufgaben

• Unterstützung oder Leitung von monatlichen TikTok-Kampagnen.
• Entwicklung kreativer Konzepte und Briefing von Designern.
• Überwachung der Inhalts- und Kampagnenleistung auf TikTok.

Kenntnisse

Kommunikationsfähigkeit

Analytisches Denken

Projektmanagement

Jobbeschreibung

Brand Management Intern – TikTok (German Market)

Location: Munich, Germany

Employment Type: Internship (Full-time, 5 days/week)

We are seeking a creative and driven Brand Management Intern to support our TikTok marketing efforts in the German market. Based in our Munich office, you will play a key role in shaping engaging content, coordinating campaigns, and analyzing performance metrics to strengthen our presence on one of the most dynamic platforms today.

Key Responsibilities:

• Campaign Management: Support or lead monthly TikTok campaigns and promotional activities, ensuring alignment with marketing goals and business KPIs.
• Creative Strategy & Execution
• (1) Assist in developing creative concepts and brief designers to produce compelling assets including videos, visuals, product listings, ads and newsletters.
• (2) Plan and execute influencer marketing strategies; manage outreach and coordination with influencers directly or via agencies.
• (3) Ensure all creative outputs align with brand identity while staying relevant to TikTok trends and audience behavior.
• Cross-Functional Collaboration: Work closely with internal teams (marketing, GTM, eCommerce) and external partners to drive campaign success and improve operational workflows.
• Insights & Performance Analysis: Monitor content and campaign performance on TikTok. Compare outcomes against competitors, identify insights, and contribute to continuous strategy optimization.

Requirements:

• Chinese speaker with fluency in both German and English – written and spoken – and the ability to use both as working languages.
• Prior experience in brand or digital marketing is highly desirable. Experience in the consumer electronics industry or familiarity with the German/European market is a strong plus.
• Hands-on experience with influencer marketing or social media platforms, particularly TikTok, is a big advantage.
• Strong communication, negotiation, and presentation skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proactive, detail-oriented, and highly organized with excellent project and time management skills.

Join us in creating impactful TikTok campaigns that connect with audiences and bring our brand to life in new and exciting ways!