Brand Partnerships Manager, Retail (12 month fixed term contract) - Global Business Solutions - Berlin - GBS

TikTok Inc.; Berlin; On-site; EUR 90,000 - 140,000; Full time

Job summary

TikTok is hiring a Brand Partnership Manager in Berlin to lead enterprise ad sales with top retail brands in Germany. You will build long-term partnerships, educate advertisers on TikTok opportunities, and drive revenue growth across campaigns that deliver measurable results.

You will collaborate with cross-functional teams, manage C-level relationships, and develop joint business plans to sustain growth while shaping the external narrative for TikTok in the market.

Qualifications

• Experience in media sales, digital marketing and online advertising.
• Experience in Commerce and revenue growth.
• Hands-on media planning and measurement.
• Knowledge of ad-tech and digital advertising products.
• Familiarity with self-serve, auction and bidable buying.

Responsibilities

• Strategically guide client relationships with multiple stakeholders to drive revenue.
• Develop and maintain relationships with C-level and marketing teams.
• Initiate joint business plans for long-term growth.
• Collaborate cross-functionally to improve product and go-to-market.
• Represent TikTok externally in the market.

Skills

5+ years experience in media sales, 4+

3+ years experience in Commerce

3+ years hands-on media planning

Knowledge of digital advertising/ad‑te

Self-serve platform/auction/bidable

Relationships with advertisers, agency

Track record of revenue goals

German proficiency (C2)

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The enterprise ad sales team works with some of the largest organizations in the Retail industry. They are responsible for enabling advertising on the platform and connecting users with brands. TikTok’s Brand Partnership Managers are responsible for building long term partnerships with the top retail brands in Germany, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a seamless experience for our users and develop deep connections with our brands.

Responsibilities

• Strategically guide the client relationship, act as a consultant and manage a complex set of internal and external stakeholders to drive incremental revenue
• Develop and maintain C-level relationships, serve as the primary point of contact with customers' marketing teams.
• Initiate joint business plans to maintain long term growth by understanding clients' business objectives, KPIs and challenges.
• Collaborate cross-functionally to ensure improvement for product, processes and go-to market implementation
• Be instrumental in the external narrative of TikTok in the market

Qualifications

Minimum Qualifications

• 5+ years experience in media sales, digital marketing, brand advertising, and/or online advertising experience
• 3+ years of experience in Commerce
• 3+ years of hands‑on experience media planning and advertising effectiveness/measurement
• Demonstrated knowledge of digital advertising and ad-tech products relevant to Commerce Industry advertisers.
• Working knowledge of the self‑serve platform, auction, and bidable form of digital advertising buying
• Proven ability to establish relationships with advertisers, agency and C-level relationships
• Demonstrated track record of owning and delivering and exceeding revenue goals
• Candidates must possess C2-level German proficiency in both written and spoken communication

Preferred Qualifications

• Experience of working in a matrix environment collaborating with stakeholders
• Self-starter, fast learner
• Creative, outside-the-box thinker and strategist
• Excellent communication and presentation skills
• Ability to win the support of stakeholders

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.