Brand Marketing Manager (m/f/d)

Westwing; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

High-performance culture

In-office days: Mon-Thu

Work-from-anywhere 4 weeks/yr

30 days holiday

Discounts and perks

Zusammenfassung

Westwing Munich is seeking a Brand Marketing Manager to shape our brand strategy, identity, and integrated campaigns across Europe, partnering with design, media, PR, and analytics teams.

You will drive partnerships with brands and talents, translate consumer insights into distinctive brand experiences, and push the boundaries of modern design branding.

This role requires a strategic, commercially minded mindset and excellent communication in English, with an office-based, fast-paced environment.

Qualifikationen

• 3+ years of relevant experience in brand marketing.
• Passion for lifestyle brands and creative curiosity.
• Strategic and commercially minded with brand objectives.
• Excellent English communication skills.
• Ability to collaborate across multiple teams in a fast-paced environment.

Aufgaben

• Develop and orchestrate integrated brand awareness campaigns across European markets.
• Create insight-driven briefs with cross-functional teams to ensure a consistent brand story.
• Identify and evaluate strategic brand partnerships.
• Monitor global design and culture trends to generate fresh ideas.
• Leverage insights and AI tools to improve marketing decisions.

Kenntnisse

Brand marketing

Brand strategy

Campaign management

Partnerships

Creative thinking

Jobbeschreibung

As a Brand Marketing Manager , you will help shape the next chapter of Westwing - from evolving our brand strategy and bringing bold awareness campaigns to life to exploring exciting collaborations with brands and creative talents . At Westwing, we're on a mission to become the Superbrand in Design in Europe. We believe that building a truly distinctive brand takes more than beautiful products and great campaigns. It takes a strong point of view, cultural relevance, creative courage, and a deep understanding of what makes people connect with brands. You'll work at the intersection of brand strategy, creativity, media and culture, collaborating with teams and partners across our European markets. We're looking for someone who doesn't just follow brands, but is fascinated by why some brands become iconic, how they stay relevant and what the future of brand building looks like. If you have strong creative instincts, a sharp strategic mind, and the ambition to make a real impact on a growing European design brand, we'd love to meet you. This position is permanent and based in Munich .

Shape our brand's future by supporting the development and evolution of Westwing's brand strategy, positioning, and identity, helping translate our ambition into distinctive and consistent brand experiences.

• Help develop and orchestrate integrated brand awareness campaigns across European markets, from strategic planning and creative briefing to media activation and performance evaluation.
• Develop sharp, insight-driven campaign and media briefs, working closely with Creative, Media, PR, Social, Production and Analytics teams to ensure one consistent brand story across touchpoints.
• Identify, evaluate and support strategic partnerships with brands, designers and cultural talents that strengthen Westwing's relevance, reach and positioning.
• Keep a close eye on global developments across design, fashion, lifestyle, media and culture, turning relevant insights into fresh ideas and opportunities for Westwing.
• Use consumer insights, brand metrics, campaign performance data and emerging AI tools to challenge assumptions, improve effectiveness and support smarter marketing decisions.

3+ years of relevant experience in brand marketing, brand strategy, integrated campaigns, or a related field, ideally within an ambitious consumer, lifestyle, fashion, design, or premium brand environment.

A genuine passion for lifestyle brands and creative curiosity, paired with a strong visual eye, an instinct for contemporary culture, and deep curiosity about how iconic brands build desire and stay distinctive over time.

A strategic and commercially minded approach with the ability to connect creative ideas to clear brand objectives, understand the role of awareness in driving growth, and think beyond individual campaigns.

A strong understanding of today's media landscape, platforms, formats, and cultural conversations shaping how modern audiences discover and connect with brands.

An entrepreneurial, hands‑on mindset with strong ownership, a collaborative approach to managing multiple stakeholders and priorities in a fast‑paced environment, and the drive to challenge the status quo.

Excellent communication skills with fluency in English, with the ability to articulate ideas clearly and bring others along.

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we're building the Superbrand in Design with a team that's shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration.
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone.
• In-Office Culture: 4 office days per week (Mon-Thu) dedicated to fast decision-making, high-impact collaboration, and strong team connections.
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas.
• 30 days of paid holiday to rest, recharge, and come back ready to create.
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect.
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), and 20% Family & Friends discount on Westwing Collection, plus special-occasion vouchers.
• Wellbeing support through mental health resources, sports memberships, and preventive care.
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet.
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl.
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower.
• Team rituals that celebrate results and togetherness - from Movie