Brand Marketing Lead (d/f/m)

Adevinta 2021; Berlin; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading online classifieds platform is seeking a proactive Brand Marketing Lead to enhance their marketing strategies and oversee impactful campaigns. The ideal candidate will have strong leadership experience, a background in marketing for e-commerce, and be fluent in both German and English. This position is an opportunity to contribute significantly to a vibrant and diverse work environment.

Qualifikationen

• Experience in leading a team of at least 3-5 directs.
• Solid professional experience in creative agency or online marketplace.
• Fluent in German and English.

Aufgaben

• Lead brand and marketing campaigns across diverse channels.
• Uphold brand guidelines and ensure creative consistency.
• Manage brand marketing budget and media strategy.

Kenntnisse

Marketing Strategy

Team Leadership

Budget Management

Creative Execution

Ausbildung

BA/BS degree

Jobbeschreibung

Looking for a company where you can have an impact? A company where you can have the best of two worlds – an ambitious work environment and an inclusive culture?

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Customer centricity and passion for our products help us to develop our platform. Our award-winning marketing campaigns accelerate the vibrancy of our marketplace. If you’re passionate about joining a purpose driven community that is dedicated to building an ambitious and diverse work environment, join Kleinanzeigen.

As a Brand Marketing Lead at Kleinanzeigen, you will play a crucial role in executing our brand and marketing strategies, contributing to impactful campaigns across various channels and audiences. You will work closely with cross-functional teams to ensure creative consistency and drive brand distinction in a dynamic market. This role is ideal for a proactive and experienced marketer eager to make a tangible impact on a leading platform.

We are looking for a Brand Marketing Lead to join our Marketing team.

What you’ll do & Who you are

• Brand Strategy & Development: Bring our brand to the next level, shaping our brand marketing strategy and translating it into a cross-channel impact-driven media strategy.

• Strategic Translation: Understand and translate broader Kleinanzeigen, Business Area/Business Unit, and Product strategies into actionable and impactful marketing executions, collaborating closely with marketing, business unit, and product teams.

• Campaign Planning & Execution: Lead the development and execution of high-impact brand and marketing campaigns (creative, content, social, etc.) across diverse audiences (C2C and B2C), categories, and channels, leveraging user insights and strategic thinking. Set the right goals for our brand marketing campaigns, define KPIs and ambition levels, measure, learn, and optimize.

• Support Growth Initiatives: Support the growth of new segments (audiences, categories, verticals) and business opportunities (promotions, features, and services) through strong execution, working in close collaboration with other teams and aligning with a one-brand approach.

• Brand Consistency: Uphold and ensure the guardianship of our brand guidelines, driving creative consistency and coherency in collaboration with creative and other marketing teams.

• Performance Focus: Take responsibility for the effective and efficient execution of your projects, focusing on measurable impact and financial responsibility.

• Drive Brand Distinction: Actively identify and support initiatives that drive brand distinction, particularly targeting younger audiences and relevant professional customers, to help Kleinanzeigen win in a competitive environment.

• Agency Leadership: Lead the creative agency to develop brilliant creative execution. Lead our media agency to develop, plan, and coordinate x-channel brand media strategies, including off- and online channels (i.e., TV, dOOH, online video/display, social).

• Budget & Media Management: Own and allocate our brand marketing budget. Coordinate media planning for different business-relevant topics (C2C and B2C) to ensure single-minded communication to the customer. Plan, manage, and execute within project budgets, and manage contracts and POs.

• Team Leadership & Development: Lead, build and develop a team of 6 brand and media managers, providing guidance, growth opportunities and support to ensure successful project delivery.

What we are looking for:

• BA/BS degree is required (postgraduate or professional degrees a plus)

• You have experience in leading a team (of at least 3-5 directs)

• You have solid professional experience preferably in creative agency, e-commerce and online marketplace

• Very good understanding of marketing strategies through the funnel: acquisition, retention, on-platform, off-platform and across audiences (C2C, B2C)

• You have solid online and offline marketing experience and profound knowledge of media planning, media buying and brand marketing metrics

• Knowledge and understanding of marketing ROI thinking and tooling across upper and lower funnel

• You have solid knowledge and experience in creative execution together with creative agencies

• Your sense for visual and verbal communication is excellent

• As a person you are ambitious yet unpretentious with a “can do mentality”

• You are fully fluent in German and English

• A self-starter with the ability to take ownership and be accountable for tangible outcomes

• A Kleinanzeigen user