Brand Manager – Graduate Entry (m/f/d)

Procter & Gamble; Schwalbach am Taunus; Hybrid; EUR 69,000 - 75,000; Full time

Benefits offered by this job

Flexible & hybrid work arrangements

Annual bonus

Company pension plan

Stock purchasing program

Canteen & wellness program

Job summary

Procter & Gamble in Schwalbach am Taunus seeks a Brand Manager to shape strategies and masterplans for our brands. You will drive marketing concepts across media, collaborate with creators and communities, and translate consumer insights into impactful campaigns.

You will lead initiatives that foster growth and brand relevance in a dynamic digital landscape. Fluent in English and German, you will work in a hybrid setup with growth opportunities and the chance to develop within a global consumer

Qualifications

• Bachelor’s or Master’s degree with strong academic results.
• Excellent analytical and problem‑solving skills with leadership drive.
• Curious about how social platforms, creators and digital communities influence consumer behavior.
• Ability to work with diverse groups, embracing creativity and initiative.
• Skilled at making complex decisions using data but confident with intuition.
• Strong communication and collaboration in fast‑paced environments.
• Fluent in English and German, written and spoken.
• Short work experience or studies abroad are a plus.
• More than 2 years of work experience after university graduation.

Responsibilities

• Lead brand master plans and strategic marketing concepts across product and commercial innovations.
• Develop marketing tactics to build brand relevance through consumer conversations and trends.
• Collaborate with creators, digital communities and multi‑functional teams.
• Translate insights into compelling campaigns across digital and social ecosystems.
• Manage relationships with customers and retailers to drive growth.

Skills

Analytical skills

Leadership

German-English fluency

Communication

Team collaboration

Data-driven decisions

2+ years experience

Education

Bachelor’s or Master’s degree

Job description

Job Location Schwalbach Am Taunus

Job Description YOUR FUTURE EMPLOYER From its foundation 185 years ago as a soap and candle start-up, P&G today is a leading consumer goods company. We are home to iconic, trusted brands that touch 5 billion consumers worldwide and make life a little bit easier in small but meaningful ways. Our people are our greatest asset: with our philosophy of promotion from within, we place strong emphasis on employee development and are committed to finding and fostering world‑class talent. Learn from our inspiring leaders, shape our supportive and welcoming culture, and place your personal development at the core of your work!

YOUR ROLE

Are you looking for an exciting career in Brand Management? At P&G, our Brand Management teams are the vision and strategy behind each of our brands. Together, we create irresistible, meaningful, and sustainable brand experiences for our consumers. From Day 1, you are the manager of your business and will put your ideas into practice. You will lead the masterplans behind our product and commercial innovations as well as the marketing elements across all media. You develop strong marketing concepts and identify tactics to build on consumer, shopper, and customer insights (e.g., out‑of‑the‑box ideas to attract new brand users, pilot campaigns on new social media platforms, collaborate with creators and digital communities, and identify new ways to build brand relevance through consumer conversations and emerging trends). As consumer behavior and media habits continue to evolve, you will help shape how brands connect with consumers across digital and social ecosystems, leveraging insights, creators, and communities to drive meaningful business growth. Within the Brand Management function, you might join P&G one of several teams: Commercial Operations team for a particular brand or category; Brand Operations team with responsibilities for many categories on a specific marketing touch point, including influencer, community or media; Sales team developing marketing plans across categories for a specific customer. Each career path is different depending on the unique skills, interests, and goals you bring. Your strong impact and continuous growth will foster a successful career with us.

JOB QUALIFICATIONS

• You have, or will have completed before starting with us, a bachelor’s or master’s degree with strong academic results.
• You demonstrate excellent analytical and problem‑solving skills, a drive for leadership, and a strong passion for Brand Management.
• You are curious about how social platforms, creators, and digital communities influence consumer behavior and modern brand building.
• You work effectively with diverse groups of people by embracing creativity, innovation, and initiative.
• You are skilled to make complex decisions using all the data available but confident to use your gut feeling and instinct.
• You have strong communication and collaboration skills in fast‑paced, multi‑stakeholder environments.
• You communicate with excellent fluency in English and German, with the ability to write confidently and adapt your language to different audiences and business contexts.
• Short work experience, internships and studies abroad are considered a plus.
• You’ve got more than 2 years of work experience after your university graduation (excluding internships)? Please apply for our Young Professional role.

WHAT WE OFFER

• Competitive Compensation (annual starting salary 69,000€), yearly performance‑based compensation reviews and an annual bonus from your first year on.
• A permanent employment contract in crisis‑resistant market.
• Wide range of social benefits: flexible & hybrid work arrangements, christmas & vacation bonus, company pension plan, stock purchasing programs, jobticket, campus canteen & services such as fitness centre, well‑being programme etc.
• A customized development plan including relevant coaching: Brand Management Colleges, P&G Leadership Academy, Brand building frameworks, Effective business writing & presentation.
• Diverse career perspectives with new job assignments every 2‑3 years to gain experience in different areas of Brand Management and with the opportunity to work in our Geneva HQ.
• Collaborate & manage multi‑functional teams with international spirit, work with colleagues across regions and all levels.
• Opportunity to engage in our various employee programs: WeBelong Team & New Hire Network activities, GABLE Network & other affinity groups, Inspirational Leadership Events, Sports groups for running & football etc.

We are an equal opportunity employer and value diversity at our company. At P&G, we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.

Job Schedule

Full time

Job Number R000153296

Job Segmentation Entry Level Starting Pay / Salary Range €69,000.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.