Brand Manager - Fixed Term

Murad; Köln; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in skincare is seeking a Brand Manager for the DACH region to oversee brand operations during parental leave. The role involves managing DTC and B2B channels, coordinating with international teams, and implementing marketing campaigns. Ideal candidates will have a strong background in brand management, excellent organizational skills, and fluency in German and English.

Qualifikationen

• Experience in Brand Management, Trade Marketing, or Sales.
• Background in beauty/FMCG industry is a plus.
• Fluent in German and English (spoken and written).

Aufgaben

• Oversee full brand operations during parental leave cover.
• Assist with DTC channel management via Shopify.
• Support day-to-day operations of the German Amazon marketplace.

Kenntnisse

Organizational skills

Independence

Hands-on mindset

Ausbildung

Degree in Marketing, Business, or similar field

Tools

Shopify

Office programs

Jobbeschreibung

Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, we create skincare products and experiences not only for healthier skin but for happier lives. At Murad, we develop high-performance skincare products that deliver fast, visible results while being gentle on your skin. Murad is the #1 US Dermatologist brand, with 30 years of unmatched, clinically proven results.

About the Role :

As the Brand Manager for the DACH region, you will oversee the full brand operations of Murad Skincare - part of Unilever Prestige - during a parental leave cover. You will work closely with international teams in the US (DTC) and Europe (B2B). This is a hands-on, independent role with direct reporting to the EMEA leadership

Key Responsibilities :

DTC :

• Assist with the management of the DTC channel via Shopify
• Handle customer service and shipping inquiries
• Amazon Germany :
• Support the day-to-day operations of the German Amazon marketplace
• Coordinate with our 3PL warehouse to prepare and dispatch inventory shipments to Amazon fulfillment centers
• Assist in updating and optimizing Amazon brand store content and product listings

B2B :

• Order Management : Process orders received from retailers on their respective platforms
• Update and analyze Sell Out and Sell In sales reports
• KAM responsibilities and Independent Premium Clinic follow-up : annual negotiations, set up targeted campaigns, ensure successful launch of innovations, update retailers' Master Files (codes, visuals, etc.)
• Training : work with Global to localize training and marketing tools and provide training to retailers

Strategic Tasks :

• Build the annual B2B budget per retailer and ensure a thorough follow-up of sales and expenses in respect of the agreed target of turnover and profitability
• Localize the global marketing plan for the German market (B2B + DTC)
• Implement marketing campaigns with retail partners
• Develop creative strategies to build brand awareness in DACH

Cross-functional Responsibilities & Collaboration :

• Work closely with the DTC team and international B2B team (LA & Europe)
• Brand Management :
• Coordinate PR, influencer, and beauty advisor agencies
• Manage and localize the Instagram account
• Forecast & Supply :
• Provide accurate forecasts to the supply chain according to sales estimates and inventory levels
• Coordinate with the 3PL partner (FIEGE)

Requirements / Qualifications :

• Degree in Marketing, Business, or a similar field
• Experience in Brand Management, Trade Marketing, or Sales
• Background in the beauty / FMCG industry is a plus
• Proficiency with Shopify, Office programs, and ticket systems
• Strong organizational skills, independence, and a hands-on mindset
• Experience in training development and delivery
• Fluent in German and English (spoken and written)