Brand Manager - Fixed Term

Murad; Düsseldorf; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading skincare brand is seeking a Brand Manager for the DACH region to oversee brand operations during a parental leave cover. This hands-on role involves managing DTC and B2B channels, coordinating with international teams, and implementing marketing strategies to enhance brand visibility and sales in the German market.

Qualifikationen

• Experience in Brand Management, Trade Marketing, or Sales.
• Background in beauty/FMCG industry is a plus.
• Fluent in German and English (spoken and written).

Aufgaben

• Oversee brand operations for Murad Skincare in the DACH region.
• Assist with DTC channel management via Shopify.
• Process orders from retailers and manage B2B relationships.

Kenntnisse

Organizational skills

Independence

Hands-on mindset

Ausbildung

Degree in Marketing, Business, or similar field

Tools

Shopify

Office programs

Jobbeschreibung

Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, we create skincare products and experiences not only for healthier skin but for happier lives. At Murad, we develop high-performance skincare products that deliver fast, visible results while being gentle on your skin. Murad is the #1 US Dermatologist brand, with 30 years of unmatched, clinically proven results.

About the Role :

As the Brand Manager for the DACH region, you will oversee the full brand operations of Murad Skincare - part of Unilever Prestige - during a parental leave cover. You will work closely with international teams in the US (DTC) and Europe (B2B). This is a hands-on, independent role with direct reporting to the EMEA leadership

Key Responsibilities :

DTC :

• Assist with the management of the DTC channel via Shopify
• Handle customer service and shipping inquiries
• Amazon Germany :
• Support the day-to-day operations of the German Amazon marketplace
• Coordinate with our 3PL warehouse to prepare and dispatch inventory shipments to Amazon fulfillment centers
• Assist in updating and optimizing Amazon brand store content and product listings

B2B :

• Order Management : Process orders received from retailers on their respective platforms
• Update and analyze Sell Out and Sell In sales reports
• KAM responsibilities and Independent Premium Clinic follow-up : annual negotiations, set up targeted campaigns, ensure successful launch of innovations, update retailers' Master Files (codes, visuals, etc.)
• Training : work with Global to localize training and marketing tools and provide training to retailers

Strategic Tasks :

• Build the annual B2B budget per retailer and ensure a thorough follow-up of sales and expenses in respect of the agreed target of turnover and profitability
• Localize the global marketing plan for the German market (B2B + DTC)
• Implement marketing campaigns with retail partners
• Develop creative strategies to build brand awareness in DACH

Cross-functional Responsibilities & Collaboration :

• Work closely with the DTC team and international B2B team (LA & Europe)
• Brand Management :
• Coordinate PR, influencer, and beauty advisor agencies
• Manage and localize the Instagram account
• Forecast & Supply :
• Provide accurate forecasts to the supply chain according to sales estimates and inventory levels
• Coordinate with the 3PL partner (FIEGE)

Requirements / Qualifications :

• Degree in Marketing, Business, or a similar field
• Experience in Brand Management, Trade Marketing, or Sales
• Background in the beauty / FMCG industry is a plus
• Proficiency with Shopify, Office programs, and ticket systems
• Strong organizational skills, independence, and a hands-on mindset
• Experience in training development and delivery
• Fluent in German and English (spoken and written)