Brand Manager - Digital Marketing

JR Germany; Berlin; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Brand Manager to drive the success of flu and travel vaccines through innovative digital marketing strategies. This role is pivotal in enhancing customer experiences by optimizing digital campaigns and leveraging CRM tools. You will collaborate across departments to ensure brand consistency and improve engagement through data-driven insights. Join a dynamic team dedicated to making a significant impact in the healthcare sector, where your contributions will be valued and recognized. If you are passionate about digital innovation and brand management, this opportunity is perfect for you.

Leistungen

Health Insurance

Flexible Working Hours

Professional Development Opportunities

Employee Discounts

Wellness Programs

Qualifikationen

• 3-5 years in brand management or digital marketing in pharma.
• Experience with multi-channel strategies and vaccines preferred.

Aufgaben

• Design and implement marketing programs tailored to customer needs.
• Optimize digital campaigns and analyze performance data.

Kenntnisse

Digital Marketing

Brand Management

CRM Tools

Data Analysis

Multi-Channel Strategies

Ausbildung

University degree in Business

University degree in Science

University degree in IT

Tools

Marketing Automation Tools

CRM Software

Analytics Tools

Jobbeschreibung

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Brand Manager - Digital Marketing, Berlin

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Client:

CSL Seqirus

Location:

Berlin, Germany

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

The Opportunity:

The Brand Manager contributes in driving the success of flu and travel vaccines by developing data-driven, multi-channel marketing strategies. You will ensure that healthcare professionals (HCPs) and other stakeholders receive relevant, high-quality content through the most effective touchpoints along their customer, enhancing their overall experience.

Main responsibilities include optimizing digital campaigns, using CRM and marketing automation tools, and analyzing performance data to refine engagement strategies. Additionally, you will be a digital and innovation evangelist, driving mindset shifts and execution excellence, within the field force. By integrating digital solutions, you will enhance customer experience, strengthens stakeholder relationships, and directly contributes to commercial success. Furthermore, the Brand Manager collaborates with teams to align digital programs with brand goals and enhance digital knowledge across the organization.

Accountabilities:

Brand Strategy & Execution

• Design and implement marketing programs tailored to market dynamics, competitive landscape, and customer needs
• Improve customer journey and experience by ensuring seamless and interactions across all touchpoints
• Enhance the Sales Journey by using CRM data for preparation, ensuring customer conversations through iPad, driving consent generation, and extending engagement through approved emails
• Provide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioning
• Ensure brand consistency across all touchpoints and improve engagement through targeted messaging and content

Cross-Functional Collaboration & Digital Innovation

• Align brand strategy and execution with Sales, Medical, Operations, Market Access, et al
• Use CRM, automation, and analytics to improve engagement, experience and performance
• Champion digital adoption and new ideas, especially for the field force
• Strengthen internal digital capabilities and drive continuous improvement

Compliance & Performance Monitoring

• Track and analyze marketing programs to measure effectiveness, create insights, and improve future strategies
• Ensure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activities

Your Skills and Experience:

• University degree in Business, Science, IT or a related field
• At least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a focus on multi-channel strategies, experience in vaccines preferred

CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.

The Opportunity:

The Brand Manager contributes in driving the success of flu and travel vaccines by developing data-driven, multi-channel marketing strategies. You will ensure that healthcare professionals (HCPs) and other stakeholders receive relevant, high-quality content through the most effective touchpoints along their customer, enhancing their overall experience.

Main responsibilities include optimizing digital campaigns, using CRM and marketing automation tools, and analyzing performance data to refine engagement strategies. Additionally, you will be a digital and innovation evangelist, driving mindset shifts and execution excellence, within the field force. By integrating digital solutions, you will enhance customer experience, strengthens stakeholder relationships, and directly contributes to commercial success. Furthermore, the Brand Manager collaborates with teams to align digital programs with brand goals and enhance digital knowledge across the organization.

Accountabilities:

Brand Strategy & Execution

• Develop data-driven, multi-channel marketing strategies for vaccine products
• Design and implement marketing programs tailored to market dynamics, competitive landscape, and customer needs
• Improve customer journey and experience by ensuring seamless and interactions across all touchpoints
• Enhance the Sales Journey by using CRM data for preparation, ensuring customer conversations through iPad, driving consent generation, and extending engagement through approved emails
• Provide strategic insights by analyzing trends, stakeholder behaviors, and performance data to refine brand positioning
• Ensure brand consistency across all touchpoints and improve engagement through targeted messaging and content

Cross-Functional Collaboration & Digital Innovation

• Align brand strategy and execution with Sales, Medical, Operations, Market Access, et al
• Use CRM, automation, and analytics to improve engagement, experience and performance
• Champion digital adoption and new ideas, especially for the field force
• Strengthen internal digital capabilities and drive continuous improvement

Compliance & Performance Monitoring

• Track and analyze marketing programs to measure effectiveness, create insights, and improve future strategies
• Ensure compliance with regulatory requirements (e.g. HWG, AMG, codices, et al) and internal policies while maintaining high-quality standards in all marketing activities

Your Skills and Experience:

• University degree in Business, Science, IT or a related field
• At least 3-5 years of experience in brand management or digital marketing within the pharmaceutical or healthcare industry, with a focus on multi-channel strategies, experience in vaccines preferred

Our Benefits

CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.

About CSL SeqirusCSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.We want Seqirus to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.

Do work that matters at CSL Seqirus!

Watch our ‘On the Front Line’ video to learn more about CSL Seqirus