Brand Manager Davidoff (m/f/d)

Imperial Brands PLC; Hamburg; On-site; EUR 70,000 - 90,000; Full time

Job summary

Imperial Brands PLC is seeking a Brand Manager to shape and grow a key premium brand in the German market. You will work with global and local teams to define direction, build equity platforms, and deliver campaigns that connect with consumers.

This hands-on, end-to-end role spans strategy, innovation, execution, and performance tracking. The ideal candidate has 3-5+ years in FMCG brand marketing in Germany, with a consumer-centric mindset and strong analytical, planning, and communication

Qualifications

• University degree in Economics, Business Administration, or a comparable field.
• 3-5+ years of brand marketing experience in FMCG, ideally in Germany; tobacco experience a plus.
• Strong consumer-centric mindset with proven marketing track record.
• Excellent analytical, conceptual, strategic planning, and organisational skills.
• Fluent English required; German is an advantage; able to manage multiple projects autonomously.

Responsibilities

• Develop and execute brand strategies aligned with business objectives, consumer insights, and global guidelines.
• Build brand equity and consumer engagement through impactful campaigns and experiences across multiple touchpoints.
• Manage assigned brands and portfolios, ensuring relevance to consumer needs and market trends.
• Drive innovation and growth opportunities, including new product launches and business case development.
• Plan and manage marketing investments to maximize effectiveness and return on investment.
• Monitor performance and KPIs, providing insights and recommendations to optimize brand and business results.

Skills

Stakeholder management

Strategic planning

Analytical skills

Communication skills

Autonomy

Education

University degree in Economics, Business Administration, or a comparable field

Job description

As Brand Manager, you'll be at the heart of shaping and growing one of our key premium brands in the German market, reporting directly to the Head of Premium. This is a role where strategy meets creativity—and where your ideas can genuinely shape how consumers experience the brand.

You'll work closely with global and local teams to bring the brand to life, from shaping its direction and building strong equity platforms to delivering campaigns and experiences that truly connect with consumers. You'll also keep a close eye on brand performance, spotting opportunities and turning insights into action to keep the brand moving forward.

This is a hands-on, end-to-end brand role where you'll be involved in everything from strategy and innovation to execution and performance tracking. If you enjoy working in a fast-moving environment where you can combine commercial thinking with creative impact and see the real difference your work makes this role offers exactly that

Location: Hamburg, Germany

Principle Accountabilities

• Develop and execute brand strategies aligned with business objectives, consumer insights, and global guidelines.
• Build brand equity and consumer engagement through impactful campaigns and experiences across multiple touchpoints.
• Manage assigned brands and portfolios, ensuring relevance to consumer needs and market trends.
• Drive innovation and growth opportunities, including new product launches and business case development.
• Plan and manage marketing investments to maximize effectiveness and return on investment.
• Monitor performance and KPIs, providing insights and recommendations to optimize brand and business results.

Skills and Experience Required

• University degree in Economics, Business Administration, or a comparable field
• 3-5+ years of brand marketing experience in FMCG, ideally in Germany; tobacco experience a plus
• Strong consumer-centric mindset with proven marketing track record
• Excellent analytical, conceptual, strategic planning, and organisational skills
• Confident stakeholder management across all levels with strong communication skills
• Fluent English required; German is an advantage; able to manage multiple projects autonomously

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [e-mail] to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.