Brand Manager DACH

Karo Healthcare; Düsseldorf; Hybrid; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Growth opportunities

International environment

Zusammenfassung

Karo Healthcare in Düsseldorf seeks a Brand Manager DACH to translate brand strategy into local plans, drive cross-channel campaigns, and optimize ROI across pharmacy, mass-market, and digital channels.

You will collaborate with Sales, Medical, Regulatory and agencies, lead launches, manage budgets, and ensure compliant execution. Fluent German and English required; hybrid work with strong growth prospects.

Qualifikationen

• 4–6 years' experience in brand management, product marketing, or channel marketing in FMCG/consumer healthcare.
• Experience in international/global organizations with regional/global stakeholders.
• Proven track record in hands-on campaign execution and product launches.
• Strong understanding of pharmacy and/or mass-market channels; e-commerce/omnichannel a plus.
• Analytical mindset with KPIs and performance tracking.
• Excellent project management and stakeholder coordination in cross-functional teams.
• Strong communication skills to translate strategy into actionable plans.
• Fluent in German and English; proactive and results-driven.

Aufgaben

• Translate brand strategy into local marketing plans, campaigns and activation calendars across DACH.
• Drive end-to-end campaign execution across pharmacy, mass-market and digital channels.
• Analyze market trends, consumer insights and performance data to optimize growth and ROI.
• Develop and implement omnichannel content and activation (digital, in-store, e-commerce, CRM).
• Collaborate with Sales, Medical, Regulatory and external agencies for compliant execution.
• Create sales materials, POS tools and activation plans to support sell-in and visibility.
• Lead product launches, pack updates and lifecycle initiatives for smooth market execution.
• Manage budgets, timelines and agencies to deliver on investment targets.
• Contribute to customer meetings, trade events and internal planning cycles.
• Ensure compliance with regulatory standards and internal processes in marketing activities.

Kenntnisse

Brand management

Marketing

Campaign execution

Cross-functional coordination

Data analysis

German & English

Ausbildung

University degree in Marketing or Business

Jobbeschreibung

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager DACH for our office in Düsseldorf.

What's in it for you?

• Own and grow well-known healthcare brands across the DACH region with real market impact
• Fast-paced, hands-on environment with strong exposure to FMCG-style execution and omnichannel marketing
• International collaboration across functions and markets, driving both local and global initiatives
• Opportunities to develop your career within a rapidly expanding, acquisition-driven company
• High level of ownership, visibility, and influence on commercial success

What you'll be doing

• Translate brand strategy into local marketing plans, campaigns, and activation calendars across DACH
• Drive end-to-end campaign execution across pharmacy, mass-market, and digital channels
• Analyze market trends, consumer insights, and performance data to optimize brand growth and ROI
• Develop and implement omnichannel content and activation (digital, in-store, e-commerce, CRM)
• Collaborate cross-functionally with Sales, Medical, Regulatory, and external agencies to ensure compliant execution
• Create impactful sales materials, POS tools, and customer activation plans to support sell-in and visibility
• Lead product launches, pack updates, and lifecycle initiatives, ensuring smooth market execution
• Manage budgets, timelines, and agencies, ensuring delivery on time and within investment targets
• Contribute to customer meetings, trade events, and internal planning cycles
• Ensure compliance with regulatory standards and internal processes in all marketing activities

Requirements

• 4-6 years' experience in brand management, product marketing, or channel marketing within FMCG, consumer healthcare, pharma, or similarly fast-paced industries
• Experience working in an international or global organization, collaborating with regional and global stakeholders across markets
• Proven track record in hands-on campaign execution, product launches, and commercial activation
• Strong understanding of pharmacy and/or mass-market channels; e-commerce or omnichannel experience is a plus
• Analytical mindset with experience working with market data, KPIs, and performance tracking
• Excellent project management and stakeholder coordination skills in a cross-functional environment
• Strong communication skills with the ability to translate strategy into actionable plans and materials
• Proactive, structured, and solution-oriented, with a "get-things-done" attitude
• University degree in Marketing, Business, Life Sciences, or a related field
• Business fluent in German and English
• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values