Brand Manager - B2B and B2C

Lovehoney Group; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Lovehoney Group, a leading sexual wellbeing company, seeks an experienced Brand Manager to enhance brand visibility across diverse retail channels. The successful candidate will support strategy execution and coordinate marketing initiatives that align with brand objectives, impacting sales positively. Join a dynamic environment focused on innovation and market insights!

Leistungen

Access to unique discounts at high street retailers

50% discount on Lovehoney products

Hybrid work model with flexibility for remote work

Customized training opportunities

Gym benefits and mental wellbeing platform

Qualifikationen

• 7+ years of experience in brand management, ideally in multi-channel retail.
• Strong analytical thinking with market data and campaign results.
• Confidence in managing cross-functional teams and external agencies.

Aufgaben

• Support global management of product brands and maintain brand messaging.
• Coordinate go-to-market plans for new product launches.
• Develop marketing campaigns with design, content, and media teams.

Kenntnisse

Analytical Thinking

Brand Management

Collaboration

Budget Management

Jobbeschreibung

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a Brand Manager who will be integral to supporting the brand strategy execution for Lovehoney Group’s portfolio. Partnering closely with senior stakeholders and cross-functional teams, your role will enhance brand visibility and performance across various retail channels including B2B, marketplaces, and brand shops. You will bring your passion for brand management and skill in coordinating engaging marketing initiatives.

What You Will Do

• Support global management of our product brand, maintaining consistent brand messaging across diverse channels (B2B, marketplaces, brand shops).
• Coordinate and execute go-to-market plans for new product launches, including supporting strategy development, budgeting, and timeline management.
• Partner with design, content, media, and PR teams to develop marketing campaigns that align with brand objectives and convert into sales.
• Collaborate with internal and external media stakeholders to support the execution of paid and owned media strategies.
• Conduct competitor benchmarking and support pricing, positioning, and performance analysis to inform strategic decisions.
• Contribute to ongoing market and consumer research efforts, using insights to shape product positioning and future campaigns.
• Support campaign performance reporting and help optimise creative assets based on in-market feedback and results.
• Track marketing spend, monitor budgets, and support financial evaluations of campaign outcomes and product performance.
  
  
  

What You Should Bring

• 7+ years of experience in brand management, ideally within multi-channel retail environments (D2C, B2B, marketplaces).
• Experience managing and executing campaigns for own-brand products, with an eye for detail and consistency.
• Strong analytical thinking — able to work with market data, research findings, and campaign results to inform decision-making.
• Exposure to media strategy or collaboration with paid media teams is a plus.
• Confidence managing cross-functional teams and external agencies; experience driving collaboration across departments.
• Ability to manage multiple timelines and budgets, ensuring execution stays aligned with objectives and resources.
• Experience mentoring and managing junior member of the team is highly desirable.
  
  
  

What We Can Offer You

• A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events
• Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun
• Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration
• Access to customised training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
• Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
  
  
  

Our interview process

• CV review
• Interview with one of Talent Acquisition Team Members
• Hiring Manager Interview
• Hiring Team Interview
  
  
  

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.

At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. As part of your application, you'll experience practical, AI-driven tasks designed to reflect real scenarios you'll encounter in the role, helping us understand your strengths and approach. Additionally, we leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.

We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)

If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup

Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/

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