Brand Experience Manager (m/f/d)

Yepoda GmbH; Berlin; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Central Berlin location

Dog-friendly office

Career growth opportunities

Employee discounts on Yepoda products

Monthly benefits budget

Job summary

Yepoda GmbH, a Berlin-based Clean K-Beauty brand, seeks a Senior Brand Experience Manager to own the end-to-end customer journey across online and offline touchpoints. You will shape unboxing, product experience, and customer segmentation while turning insights into actionable decisions to keep Yepoda loved at every interaction.

With 5+ years in CX, brand marketing, or customer insights, you will lead cross-functional projects and ensure brand consistency, collaborating with Marketing, Website,

Qualifications

• 5+ years of experience in CX, brand marketing, or customer insights.
• Ability to translate data and feedback into strategy and measurable outcomes.
• Experience leading cross-functional projects across marketing, product, creative, and operations.
• Strong segmentation, journey mapping, and CX reporting skills.

Responsibilities

• Own the end-to-end customer journey across channels and resolve friction points using data, surveys, and feedback.
• Collaborate with Marketing, Website, and CRM to personalize digital experiences at scale.
• Lead unboxing and product experience including packaging, inserts, and merchandise across launches and regulatory compliance.
• Build data-driven customer segmentation and personas to power tailored journeys.
• Own Voice of Customer efforts and brand perception studies, turning insights into dashboards and recommendations.
• Track CX and brand health KPIs such as NPS, repurchase rate, churn, and Brand Health Index.
• Guard brand consistency across tone, visuals, and copy; maintain the Brand Book and sustainability certifications (B Corp, 1% for the Planet).
• Mentor junior team members on tools, processes, and onboarding.
• Manage cross-functional brand projects from concept to launch (e.g., Advent Calendar, Holiday Boxes, Sephora editions).

Skills

CX

Brand marketing

Customer insights

Project management

Mentoring

Data analysis

Segmentation

Cross-functional

Tools

CRM systems

Data dashboards

Job description

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

As Senior Brand Experience Manager, you will own the end-to-end customer and brand experience across all touchpoints, online and offline. Your focus is to map and elevate the customer journey, shape unboxing and product experience, and turn customer insight into segmentation and decisions that keep Yepoda consistent, desirable, and loved at every interaction.

Your Tasks

• Own the end-to-end customer journey across channels, identifying and resolving friction points through data, surveys, and feedback
• Partner with Marketing, Website, and CRM to personalize digital experiences at scale
• Lead the unboxing and product experience — packaging, inserts, merchandise — partnering with Creative and Product Development on new launches, artwork approvals, and regulatory compliance across markets
• Build data-driven customer segmentation and personas with CRM and Data teams to power tailored journeys
• Own Voice of Customer efforts (reviews, surveys, social listening, support) and the brand perception/awareness studies, turning insights into dashboards and recommendations
• Track CX and brand health KPIs (NPS, repurchase rate, churn, Brand Health Index)
• Guard brand consistency across tone, visuals, and copy; own the Brand Book and ensure correct use of sustainability certifications (B Corp, 1% for the Planet)
• Mentor junior team members on tools, processes, and onboarding
• Manage cross-functional brand projects (e.g. Advent Calendar, Holiday Boxes, Sephora editions) from concept to launch

Your Profile

• 5+ experience in CX, brand marketing, or customer insights, ideally within beauty, lifestyle, or consumer brands.
• Proven ability to translate data and customer feedback into actionable strategy and measurable outcomes.
• Experience managing cross-functional projects across marketing, product, creative, and operations.
• Comfortable owning segmentation, journey mapping, and CX reporting end-to-end.
• Some experience coaching or mentoring junior team members.
• Highly organised, analytical, and detail-oriented, with strong project management skills across parallel workstreams.
• Collaborative, calm, and adaptable in a fast-moving scale-up environment.
• Fluent in English; additional European languages (e.g. German, French, Spanish, or Italian) are a plus.
• Experience working closely with packaging design and production teams is a strong plus.

What we offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
• Unique Add Ons: A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.