Brand Designer

WhyBrilliant; Berlin; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

WhyBrilliant is seeking a Brand & Visual Identity Designer to audit the current brand and sharpen it for the next growth phase. This role will respect existing equity while aligning visuals to the roadmap, with emphasis on the jobs/careers site and AI agent identities.

You will deliver a brand audit, updated visual direction, refined identity assets for key templates and screens, two AI agent identities, and a concise guidelines deck to ensure consistent application by the team.

Qualifikationen

• Portfolio showing real brand work with identity thinking
• Experience refreshing or evolving an existing brand
• Comfortable working within constraints while pushing the work forward

Aufgaben

• Perform a brand audit and identify elements to preserve or evolve
• Set direction with mood boards, reference points and rationale
• Refine the identity system (color, typography, imagery, icons) for the jobs site
• Create distinct visual identities for two AI agents (name, avatar/mark, styling)
• Produce lightweight guidelines to apply the system consistently

Kenntnisse

Brand strategy

Visual identity

Brand audits

Communication

Tools

Figma

Adobe Creative Suite

Jobbeschreibung

An AI-native recruiting startup building a voice-first job-search experience is looking for a Brand & Visual Identity Designer to come in, look honestly at what already exists, and help sharpen it for the next stage of growth.

Also searchable as: Visual Identity Designer | Brand & Visual Identity Designer | Senior Brand Designer | Freelance Brand Designer.

This isn’t a from-scratch rebrand — it’s a refresh. The team wants someone who can respect the equity in the existing brand while sharpening it to match where they’re heading, specifically for the jobs/careers website experience. The scope also includes giving visual identity to two AI agents that are part of the product experience.

Scope of work

• Brand audit: Review current assets (logo, color, type, imagery, UI patterns, tone) and identify the core elements worth preserving vs. the elements holding the brand back.
• Direction-setting: Translate the target “vibe” into a clear point of view — mood boards, reference points, and rationale, not just polished comps.
• Visual identity update: Refine the identity system (color, type, imagery style, iconography, key UI components) so it feels cohesive and intentional on the jobs website specifically.
• AI agent identities: Two AI agents in the product currently have no distinct visual identity and need dedicated design attention — naming/visual mark, avatar or character treatment, and styling that fits their role and personality (e.g. chat vs. voice interactions) while staying consistent with the overall brand system.
• Lightweight guidelines: A usable one-pager or short deck documenting the updated system — including the AI agent identities — so the team (and future designers/engineers) can apply it consistently.

Deliverables

• Brand audit summary (keep / evolve / cut)
• Updated visual direction (mood boards + rationale)
• Refined identity assets applied to key job-site templates/screens
• Visual identities for the 2 AI agents (naming support, avatar/mark, styling guidance for chat and voice touchpoints)
• Brand guidelines summary for internal use.

Who this is a fit for

• A portfolio showing real brand work — not just UI polish, but identity thinking (why the choices were made, not just what they look like).
• Experience refreshing or evolving an existing brand, not only greenfield brand creation.
• Comfortable working within constraints — preserving equity while still pushing the work forward.
• Bonus: experience designing character/agent identities or mascots, and experience with B2B/tech or recruiting/careers-adjacent brands.

Why this role

You’ll have real influence over how the brand shows up to candidates — including the personality of the AI agents they’ll interact with — and how it evolves going forward, with a clear, contained scope and a fast decision-making process.