Senior Brand / Visual Designer (m/f/d)

Appsfactory; Berlin; Hybrid; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flat hierarchies

30 days vacation

Hybrid-work

Dog-friendly office

Urban Sports Club

Inhouse coaching

Zusammenfassung

Appsfactory is seeking a confident visual designer to lead brand identity projects and translate strategy into expressive visual systems across digital and physical touchpoints.

You will mentor designers, collaborate with cross-functional teams, and present concepts to clients. We value a hands-on, pragmatic mindset and strong storytelling alongside brand discipline.

Qualifikationen

• 6+ years of experience in brand and visual design, ideally in a design agency environment.

Aufgaben

• Lead the creative development of brand identities from foundations to visual execution.
• Develop brand narratives and creative routes translating strategy into scalable visual systems.
• Mentor designers to maintain high craft quality and clarity.
• Collaborate with strategy, product and technology teams to ensure consistency and impact.
• Present ideas clearly to clients to enable alignment and decisions.
• Take ownership of projects from concept to delivery.

Kenntnisse

Brand strategy

Creative direction

Mentoring designers

Brand identity systems

Typography & layout

English communication

AI-assisted design tools

Tools

Figma

Motion design

AI design tools

Jobbeschreibung

#NEWISBEAUTIFUL

Your mission

You are a confident visual designer, creative storyteller and cultural thinker. You drive the creative output of brand-focused projects and work closely with teams and clients to develop strong brand narratives, identities and experiences.

Brands today function less as static identities and more as operating systems: adaptive, scalable, and increasingly dynamic across digital products and services. Your role is to help define, design and implement such systems – ensuring they perform reliably across channels, platforms, and use cases.

Your Tasks

• Lead the creative development of brand identities, from strategic foundations to visual execution.
• Develop brand narratives and creative routes, translating strategy into expressive and scalable visual systems.
• Guide and mentor designers, ensuring high craft quality and conceptual clarity.
• Work with global brands, publishing houses and public institutions (e.g. healthcare, cities, universities) on complex branding challenges.
• Translate brand strategies into digital products and cohesive brand experiences across touchpoints.
• Collaborate closely with strategy, product and technology teams to ensure consistency and impact.
• Present ideas clearly and confidently to clients, enabling alignment and decision-making.
• Prepare remote and on-side workshops and are willing to facilitate them together with our Design Directors.
• Contribute to and evolve design systems that function as operational brand platforms, not static guidelines.
• Take ownership of projects with a hands-on mentality, from concept to delivery.

Your profile

• 6+ years of experience in brand and visual design, ideally within a design agency environment.
• Strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth.
• Proven ability to connect strategy, storytelling and design execution.
• Deep understanding of visual identity systems, typography, layout and color across digital and physical applications – including designing with and for AI-driven systems.
• Strong knowledge of design systems and digital products, how brands scale across platforms.
• Experience leading creative workstreams and mentoring designers.
• Ability to apply methodical brand development frameworks and navigate different project phases with clarity and rigor.
• A visionary mindset – you embrace the culture and actively challenge and elevate the work.
• Hands-on, pragmatic approach paired with a positive, business-oriented mindset.
• Thanks to your communication skills you contribute to our trust-and respectful feedback mentality.
• Excellent communication skills in English (German is a plus).

Big plus

• You are already a professional in leveraging AI-assisted tools, automated workflows and emerging software to enhance creative exploration, efficiency and quality.
• Experience in overarching motion design principles that translate brand values into movement and make them scalable for all touchpoints.
• Strong understanding of current accessibility standards and their impact on brand and design systems.

We Offer

• Participation as a central team member of a dynamic design consultancy, self-determined and independent work with direct connection to our partners, management and colleagues
• The best team in the world :)
• Flat hierarchies and the opportunity to contribute and implement your own ideas
• A lot of personal responsibility, room for creativity and personal development, and thus the chance to grow together with the company
• 30 days paid vacation, hybrid-work, a dog-friendly office and meditation to promote work-life balance
• We balance work with family and private life (with a potential four day week if needed)
• Benefits as Urban Sports Club, food club, regular team gatherings
• Inhouse coaching and mentoring

We are pleased to meet you!

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/beliefs, disability, age, and sexual orientation and identity.

About Us

Who we are

As an ambitious design consultancy we collaborate with our clients and see our work together as a partnership. We aim for high quality standards while staying humble. We are unconventional. Sometimes a detour is the fastest way to the goal. We are constantly striving to improve. We leave our comfort zones and grow together as a team and individuals because we support each other. And also we have a lot of fun together and give everyone the chance to contribute to our vibrant team culture. Everyone’s input is valid and appreciated.

How We Work

Our interaction designers work in agile and interdisciplinary teams on websites and platforms for major brands as well as for startups. Our teams combine conceptual thinking, a sophisticated understanding of design and a deep knowledge of web and app development to develop a digital product or service with a user-centric approach. In doing so, we advise and coach our clients' teams to provide the best customer experience for their customers.

We’re looking forward to hearing from you!

One more thing, never fear to apply initiative. We understand: a lack of confidence can sometimes keep us from applying for a job. But guess what?!

There is no such thing as the perfect applicant. That's why we encourage you to apply to us.