Creative Principal

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Abnormal AI is seeking a senior brand designer to elevate its global visual identity across web, product, and campaigns. You will collaborate with marketing, content, and web partners to drive cohesive concepts and scalable design systems. Proficiency in typography, color, motion, and storytelling, plus AI-enabled creativity, are essential.

You will own a wide range of assets, from campaigns to experiential design, and mentor junior creatives while maintaining a team-first, high-trust culture.

Qualifikationen

• 6-8 years of relevant design experience across in-house and agency environments.
• Portfolio showing strategic, original branding across digital, experiential, and integrated campaigns.
• Experience evolving or establishing a scalable visual identity system.

Aufgaben

• Elevate Abnormal AI’s global brand across web, product, campaigns, social, and experiential.
• Collaborate with marketing, content, and web teams to develop cohesive creative concepts.
• Provide feedback to sharpen concepts and execution across campaigns and launches.
• Create scalable design systems and brand toolkits for a growing global brand.
• Demonstrate strong web-forward creative direction across digital surfaces and campaigns.
• Integrate AI tools to accelerate ideation and production in creative workflows.
• Maintain brand elevation and coherence in all outputs.

Kenntnisse

Brand design

Web-forward creative

Creative direction

Typography

Motion design

Adobe Creative Suite

Figma

AI-assisted design

Tools

Adobe Creative Suite

Figma

Jobbeschreibung

• Elevate the visual quality of Abnormal AI’s global brand across all touchpoints, including web, product, campaigns, social, and experiential.
• Collaborate cross-functionally with marketing, content, and web partners to bring cohesive, compelling creative concepts to life.
• Provide creative feedback that sharpens concepts and elevates execution across campaigns, launches, social, events, and motion.
• Create scalable design systems and toolkits that bring clarity and consistency to a growing global brand.
• Bring strong web fluency to the team, contributing to web-forward creative direction across digital surfaces and campaigns.
• Integrate AI tools actively into your creative practice. Use them to accelerate ideation, scale production, and push the work further, faster.
• Champion brand elevation and coherence, ensuring that every creative output tells the Abnormal story in a distinct, elevated way.
• Push the boundaries of what a B2B AI brand can look and feel like. Keep pushing.

Requirements

• 6-8 years of relevant experience in design, with a strong balance of in-house and agency work.
• A portfolio of standout, strategic, and original brand work across digital, experiential, and integrated campaigns, with demonstrated web capability.
• Proven experience evolving or establishing a visual identity system at scale.
• Full-stack creative versatility: comfortable owning a wide variety of asset types and moving fluidly between campaign, digital, brand, and web work.
• Web fluency: not necessarily a UI/UX specialist, but deeply comfortable with web-forward creative direction and able to demonstrate strong web work in your portfolio.
• Actively uses AI tools as a genuine accelerant in your creative practice, spanning ideation, production, and workflow. You bring curiosity and a real point of view on what AI-native creative workflows can look like.
• Strong command of typography, color, composition, motion, and visual storytelling.
• Fluent in Adobe Creative Suite, Figma, and similar design tools.
• Comfortable translating technical or abstract product concepts into compelling visual narratives.
• Experience with production workflows for video or experiential design.
• Clear communicator and cross-functional collaborator; equally comfortable presenting to executives or mentoring junior creatives.
• A team-first mentality: you collaborate with generosity and humility, and thrive in a high-trust, ego-free creative culture.