Brand and Communications Lead (m/f/d)

Matrix42 AG; Frankfurt; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

30 vacation days

Flexible hours

Hybrid setup with remote work

Zusammenfassung

Matrix42 is seeking a Brand & Communications Lead to own how we present ourselves in the market. You will shape our brand narrative, external communications and market visibility, strengthening our presence in Germany and supporting growth across Europe.

You will define positioning, messaging, voice and campaigns, translate technical topics into customer value, and guide cross-functional teams to raise the brand quality across the organization while advising stakeholders on brand strategy.

Qualifikationen

• Senior-level experience in brand, communications or corporate positioning in B2B tech.
• Track record in rebranding, repositioning or major brand initiatives.
• Exceptional messaging and storytelling translating tech into customer value.
• Strong influencing and stakeholder-management skills.
• Experience working in international environments.

Aufgaben

• Define and evolve Matrix42's positioning, brand narrative, messaging framework and voice.
• Drive thought leadership, media and corporate communications, as well as executive messaging.
• Translate complex technical topics into clear, customer-focused stories.
• Guide campaigns and content across messaging, tone, storytelling and brand expression.
• Advise cross-functional stakeholders to ensure brand expertise early in campaigns.
• Strengthen external visibility in Germany while supporting European growth.
• Shape the strategic role of social media within the brand agenda.
• Provide internal communications support during organizational change.

Kenntnisse

Brand & communications leadership

Storytelling

Stakeholder management

Executive influencing

International experience

Jobbeschreibung

Your mission

As our Brand & Communications Lead, you will own how Matrix42 shows up in the market. You will shape our brand narrative, external communications and market visibility, helping us build a brand that customers trust, remember and choose. Your work will strengthen our distinctive presence in Germany and support our growth across European markets.

• Define and evolve Matrix42's positioning, brand narrative, messaging framework and voice.
• Drive thought leadership, media and corporate communications, as well as executive messaging.
• Translate complex technical topics into clear, compelling and customer-focused stories.
• Guide key campaigns and content across messaging, tone, storytelling and brand expression, raising the quality bar across the organization.
• Act as a trusted brand expert and advisor to cross-functional stakeholders, ensuring brand expertise is involved early in campaigns and strategic initiatives.
• Strengthen Matrix42's external visibility in priority markets, particularly Germany, while supporting growth across Europe.
• Shape the strategic role of social media within the wider brand and communications agenda.
• Provide focused internal communications support during significant organizational change.

Your profile

• Senior-level experience in brand, communications or corporate positioning, ideally within B2B technology or software.
• Proven involvement in rebranding, repositioning or major brand-development initiatives.
• Exceptional messaging and storytelling skills, with the ability to translate technology into tangible customer value.
• Strong executive influencing and stakeholder-management skills, combined with the confidence to challenge constructively.
• Experience working in international environments.
• A collaborative approach, sound judgement and the ability to create structure and drive work independently.
• Nice to have: experience in enterprise software, ITSM/ESM, cybersecurity, European market expansion, media or analyst relations, or brand measurement.

Why us?

Matrix42is a leading provider of digital workspace management solutions, specializing in software that streamlines IT operations, enhances security, and optimizes digital experiences for businesses. The company offers innovative tools for managing endpoints, software assets, and service desks, empowering organizations to manage their IT infrastructure and improve productivity efficiently. With a focus on automation and integration,Matrix42helps companies navigate the complexities of modern IT environments, ensuring smooth operations and a seamless user experience.

Our Benefits

We could start by mentioning the fundamentals: 30 vacation days, flexible self-managed working hours and a hybrid setup that supports remote work. But what truly sets this role apart is the opportunity to shape how Matrix42 is understood, trusted and chosen. You will contribute to a distinct European growth journey and help build the European choice in Service Management within a company that is scaling with clear purpose, ambition and customer focus.

Your contact person

If you have any questions, please do not hesitate to contact Miia Campbell. Please note that, in accordance with the currently applicable EU data protection regulations, Matrix42 can only accept applications submitted online through our applicant portal and applicant management system.