B2C International Growth Manager (m/f/d)

Mycarly; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Mycarly in Munich is seeking an International Growth Manager to lead B2C growth across international markets and to amplify Carly’s presence among millions of drivers through bold campaigns and partnerships. You will influence brand strategy, expand into new markets, and support the growth of the B2B business with targeted marketing initiatives.

In this role you’ll collaborate with Marketing, Sales, and Enterprise teams, develop fresh market insights, refresh customer personas, and translate

Qualifikationen

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.
• Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, or TV campaigns.
• Entrepreneurial, hands-on mindset with the ability to adapt quickly in fast-moving environments.
• Experience taking ownership from concept through execution while balancing strategy with operational excellence.
• Strong analytical skills and data-driven decision making.
• Experience working across European markets with localization understanding.
• Excellent collaboration and communication across multidisciplinary teams.
• Fluent in English (C1); additional European languages are a strong advantage.

Aufgaben

• Own the B2C growth strategy for international markets, driving acquisition and recurring revenue through high-impact marketing.
• Scale influencer partnerships, lead negotiations, and continuously improve performance.
• Build Carly's brand visibility through PR, media campaigns, and local market activities.
• Identify and validate new acquisition channels with hypotheses and measurable experiments.
• Collaborate with Marketing, Sales, and Enterprise teams to generate qualified B2B leads and optimize conversions.
• Own customer and market intelligence through research, personas, and market trend analysis.
• Provide actionable market insights to cross-functional teams with market-specific strategies.

Kenntnisse

B2C growth marketing

International expansion

Analytical skills

Cross-functional collaboration

English fluency (C1)

Jobbeschreibung

Your mission

As our International Growth Manager, you'll step into a role with purpose, ownership, and the opportunity to shape the future of the world's #1 mobile diagnostics solution. You'll join our Internationalization Team, driving B2C growth across international markets by bringing Carly to millions of drivers through impactful campaigns, bold growth initiatives, and memorable brand experiences. As you expand our global reach, you'll also support the growth of our B2B business through targeted marketing initiatives—all within a collaborative, international environment that values authenticity, inclusion, and continuous learning.

Your responsibilities

• Own the B2C growth strategy for your international markets, driving customer acquisition, brand awareness, and recurring revenue through high-impact marketing initiatives.

• Scale and optimize influencer partnerships by identifying new opportunities, leading negotiations across all partnership tiers, and continuously improving performance.

• Build Carly's brand visibility through PR initiatives, media campaigns, and strategic marketing activities that strengthen awareness in local markets.

• Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.

• Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.

• Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.

• Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.

• Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, TV campaigns, strategic marketing projects, or similar high-impact initiatives.

• An entrepreneurial, hands-on mindset with the ability to adapt quickly, embrace change, and thrive in fast-moving environments.

• Experience taking ownership of projects from concept through execution while balancing strategy with operational excellence.

• Strong analytical skills and confidence using data to prioritize opportunities, evaluate experiments, and optimize business outcomes.

• Experience working across European markets, with a solid understanding of international customer behavior and localization.

• Excellent collaboration and communication skills, with experience working across multidisciplinary and multicultural teams.

• Fluent in English (C1); additional European languages are a strong advantage.

Why us?

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth.
• A passionate, international team based in the heart of Munich—with a view of the Alps!