B2C International Growth Manager (m/f/d)

Carly; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Carly is seeking an International Growth Manager to drive scalable growth across international markets from our Munich base. You will shape acquisition strategies, strengthen brand presence, and unlock new commercial opportunities for both B2C and B2B initiatives.

You will leverage market insights and data to guide decisions, collaborate with Marketing, Sales, and Enterprise teams, and own market intelligence to stay ahead of trends. Join a diverse, authentic team in a role with real impact.

Qualifikationen

• 5+ years of experience in growth marketing, international expansion, business development, or a similar commercial role.
• Strong analytical mindset with data-driven decision making and prioritization.
• Experience managing acquisition channels such as influencer marketing, partnerships, PR, paid campaigns, or other scalable growth initiatives.
• Comfortable owning projects end-to-end and balancing strategic thinking with hands-on execution.
• Excellent communication and stakeholder management across diverse, cross-functional teams.
• Curious about customer behavior and market dynamics to uncover opportunities.
• Fluent in English (C1); additional languages are a strong advantage.
• Experience working across multiple international markets is a plus.

Aufgaben

• Own the growth strategy and execution for assigned international markets, driving B2C and B2B revenue growth.
• Scale and optimize influencer partnerships by identifying new opportunities and negotiating across tiers.
• Build Carly's brand visibility through PR, media campaigns, and strategic marketing activities in local markets.
• Identify, test, and validate new acquisition channels with hypotheses and data-driven scaling.
• Collaborate with Marketing, Sales, and Enterprise teams to generate qualified B2B leads and improve conversion workflows.
• Own customer and market intelligence through ongoing research and persona updates to identify trends.
• Act as the go-to expert for markets and provide actionable insights to cross-functional teams.

Kenntnisse

Growth marketing

International expansion

Data-driven decisions

Influencer marketing

Partnerships

PR

Cross-functional collaboration

Jobbeschreibung

As our International Growth Manager, you'll step into a role with purpose, growth, and real impact. You'll join our Internationalization Team, where your work will shape Carly's growth across international markets by building scalable acquisition strategies, strengthening our brand presence, and unlocking new commercial opportunities. You'll work across both B2C and B2B initiatives, using market insights and data to drive sustainable growth while helping empower car owners worldwide. Your contributions will be highly trusted and celebrated—all in an environment that values authenticity, inclusion, and cross-cultural collaboration.

Your responsibilities

• Own the growth strategy and execution for assigned international markets, driving both B2C and B2B revenue growth.
• Scale and optimize influencer partnerships by identifying new opportunities, leading negotiations across all partnership tiers, and continuously improving performance.
• Build Carly's brand visibility through PR initiatives, media campaigns, and strategic marketing activities that strengthen awareness in local markets.
• Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.
• Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.
• Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.
• Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

• 5+ years of experience in growth marketing, international expansion, business development, or a similar commercial role.
• Strong analytical mindset with confidence using data to make decisions, prioritize initiatives, and measure success.
• Experience managing acquisition channels such as influencer marketing, partnerships, PR, paid campaigns, or other scalable growth initiatives.
• Comfortable owning projects end-to-end and balancing strategic thinking with hands-on execution.
• Excellent communication and stakeholder management skills across diverse, cross-functional teams.
• Curious about customer behavior and passionate about understanding market dynamics to uncover new opportunities.
• Fluent in English (C1); additional languages are a strong advantage.
• Experience working across multiple international markets is a plus.

Why us?

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands‑on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth—proudly independent, with no external investors.
• A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

About us

Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.

What is Carly's purpose?

Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.

What is Carly's vision?

We want to be top of mind for car fans regarding repair and maintenance.

Be a part of our driven team and conquer the automotive world with us!