B2C International Growth Manager - French Market (m/f/d)

Carly; München; Presencial; EUR 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Inclusive culture

Clear strategy

Data-driven decisions

Cross-functional collaboration

Competitive compensation

Munich location

Resumo da oferta

Carly is seeking a B2C International Growth Manager (French Market) to lead growth across Francophone and other international markets from Munich. You will own strategies to acquire customers, raise brand awareness, and drive recurring revenue in a fast-moving, inclusive environment.

You will collaborate with Marketing, Sales, and Enterprise teams to develop impactful campaigns, test new channels, and support international sales initiatives.

Qualificações

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, or related roles.
• Proven track record of owning growth initiatives (PR, product launches, campaigns) in international contexts.
• Entrepreneurial, hands-on mindset with ability to adapt quickly in fast-moving environments.
• Experience owning projects from concept to execution with strategy and operational excellence.
• Strong analytical skills and data-driven prioritization.
• Experience across European markets and localization awareness.
• Excellent collaboration and communication across multidisciplinary teams.
• French native (C2) and English (C1); additional languages are a strong advantage.

Responsabilidades

• Own the B2C growth strategy for the Francophone and other international markets, driving acquisition and recurring revenue.
• Build Carly's brand visibility through PR, TV campaigns, and strategic marketing activities.
• Identify, test, and validate acquisition channels with data-driven hypotheses and scalable initiatives.
• Collaborate with Marketing, Sales, and Enterprise teams to generate qualified B2B leads and optimize conversions.
• Own customer and market intelligence through ongoing research and personas.
• Act as go-to expert providing insights and market-specific strategies.

Conhecimentos

B2C Growth Marketing

Product Marketing

International Expansion

Business Development

Data-driven decision making

Descrição da oferta de emprego

Your mission

As our B2C International Growth Manager (French Market), you'll step into a role with purpose, ownership, and the opportunity to shape the future of the world's #1 mobile diagnostics solution. You'll join our Internationalization Team, driving B2C growth across international markets, with the Francophone markets as initial focus, by bringing Carly to millions of drivers through impactful campaigns, bold growth initiatives, and memorable brand experiences. As you expand our global reach, you'll also support the growth of our B2B business through targeted marketing initiatives- all within a collaborative, international environment that values authenticity, inclusion, and continuous learning.

Your responsibilities

• Own the B2C growth strategy for the Francophoneand other international markets, driving customer acquisition, brand awareness, and recurring revenue through high-impact marketing initiatives.

• Build Carly's brand visibility through PR initiatives, TV campaigns, and strategic marketing activities that strengthen awareness in local markets.

• Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.

• Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.

• Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.

• Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.

• Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, TV campaigns, strategic marketing projects, or similar high-impact initiatives.

• An entrepreneurial, hands-on mindset with the ability to adapt quickly, embrace change, and thrive in fast-moving environments.

• Experience taking ownership of projects from concept through execution while balancing strategy with operational excellence.

• Strong analytical skills and confidence using data to prioritize opportunities, evaluate experiments, and optimize business outcomes.

• Experience working across European markets, with a solid understanding of international customer behavior and localization.

• Excellent collaboration and communication skills, with experience working across multidisciplinary and multicultural teams.

• French native (C2) and English (C1); additional languages are a strong advantage.

Why us?

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth.
• A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on ourCulture & Careers page.