B2B Sales Manager - Region North/West (m/f/d)

Carly; München; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company-provided equipment

International team

Munich office

Job summary

Carly Enterprise is seeking a B2B Sales Manager to drive new-customer acquisition across North/West Germany, Benelux, Denmark, and similar European dealer groups. You will own the full sales cycle from prospecting to signing contracts and activating Carly scans, building a structured territory plan and expanding a reseller network.

You will manage complex deals with automotive dealer networks, explain Carly’s diagnostic solutions, and collaborate with Operations to onboard and expand customers.

Qualifications

• 5+ years in B2B sales or automotive retail.
• Experience with dealerships and new-customer acquisition.
• Strong network in automotive dealer market.
• Willingness to travel within territory.

Responsibilities

• Own new business development across North/West Germany and comparable European dealer groups, from first contact through contract signature and first Carly scan.
• Build and execute a structured territory plan focused on dealer groups across major brands (VW Group, BMW, Mercedes-Benz) and expand dealer network.
• Manage full sales cycle from prospecting and cold outreach to executive presentations, negotiations, closing, and activation.
• Sell the Carly Enterprise portfolio across the dealer process (buying, appraisal, reconditioning, sales) and explain value, process, timing, and limitations.
• Develop reseller networks and partner channels by identifying, signing, and enabling dealer software providers and other vendors.
• Drive onboarding, adoption, and expansion of new customers with Operations team; ensure fast activation and expansion to additional sites.
• Maintain a reliable, transparent sales operation through HubSpot, weekly forecasting, and AI-supported workflows.
• Represent Carly at trade fairs and events with regular on-site visits; feed market insights back to Carly team.
• Travel to Munich and European customers as needed; maintain alignment with B2B Sales team.

Skills

B2B sales

Automotive retail

New business development

CRM systems

German & English

Education

Automobilkaufmann/-frau training

Tools

HubSpot

Salesforce

AI-enabled sales tools

Job description

Your missionAs B2B Sales Manager, you’ll step into a role with purpose, growth, and real impact. You’ll join our B2B team, where you’ll own new-customer acquisition across North/West Germany as well as Benelux, Denmark and comparable European dealer groups, helping establish Carly Enterprise with dealer groups, dealerships, and reseller partners. Your work will span the full customer journey, from territory planning and closing new business to activation, adoption, and expansion; with the goal of making Carly Enterprise the standard diagnostic tool on every used-car lot in your territory. Your contribution will be highly trusted and visible in an environment built on clarity, ownership, transparency, and cross-cultural collaboration.

Your responsibilities

• Own new business development across North/West Germany and comparable European dealer groups, from first contact and executive-level presentations through contract signature and the first Carly scan.
• Build and execute a structured territory plan focused on relevant dealer groups across major brands such as VW Group, BMW, Mercedes-Benz, and multi-brand organizations, while developing and extending an existing dealer network.
• Manage the full sales cycle from prospecting and cold outreach through executive presentations, proposals, negotiations, closing, and customer activation.
• Sell the complete Carly Enterprise portfolio across the dealer process, including buying, appraisal, reconditioning, and sales; and clearly explain each solution’s value, process, timing, and limitations.
• Develop Carly’s reseller and partner channel by identifying, signing, and enabling dealer software providers, process-management vendors, remarketing platforms, and dealer associations, including joint webinars, trainings, and events.
• Drive onboarding, adoption, and expansion of newly won customers together with Operations team, ensuring customers start using Carly quickly, stay active, expand to additional sites, and adopt new functionality.
• Keep your customers active after onboarding (on site, by video call and with occasional flights to European customers), in close aligment with our B2B Sales team. Post-sale support, invoicing and contracts are managed by our Operations team.
• Work within the agreed partner model with TÜV NORD and hand over accounts cleanly when required.
• Maintain a reliable and transparent sales operation through accurate HubSpot management, weekly forecasting and AI-supported sales workflows.
• Represent Carly at trade fairs, congresses and dealer events in your territory and abroad, with regular on-site visits.
• Feed market insight back to Carly team: what dealers need, which objections come up, which features are missing.

Your profile

• 5+ years of experience in B2B Sales, automotive retail or a comparable commercial role working with dealerships, supported by relevant commercial training (e.g. Automobilkaufmann/-frau) or a degree.
• Strong understanding of dealership processes, particularly around used-car buying, appraisal, reconditioning, workshop operations, F&I and vehicle sales.
• Established relationships within the automotive dealer market and the ability to build and expand a network across the assigned territory.
• Proven experience in new-customer acquisition, including prospecting, cold outreach, executive-level presentations, negotiations, and closing.
• Confidence explaining digital products and solutions clearly, including their practical use cases, implementation process, and limitations.
• Strong commercial ownership and structured working style, with the ability to manage a territory, pipeline, forecasts, and multiple customer opportunities independently.
• Confidence working with CRM systems, ideally HubSpot or Salesforce, and openness to using AI-supported sales workflows.
• Experience selling software or digital services to dealerships.
• Experience with diagnostic solutions, OBD products, or remarketing tools is a strong plus.
• Experience developing reseller networks, software partnerships, or external sales channels is beneficial.
• Class B driving licence and willingness to travel throughout the territory, to Munich, and occasionally to European customers.
• German at native or C2 level and confident business English for day-to-day collaboration and negotiations.

Why us?

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth.
• A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

About us

Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.

What is Carly's purpose?

Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is