B2C Growth Marketing Manager - FinTech Focus (m/f/d)

Dorling Kindersley Limited; Berlin; Hybrid; EUR 45.000 - 80.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a B2C Growth Marketing Manager focused on FinTech to spearhead user acquisition campaigns. In this dynamic role, you will design, implement, and optimize marketing strategies that resonate with target audiences while collaborating with cross-functional teams. Your analytical mindset will drive campaign performance improvements, ensuring alignment with business goals. This position offers flexible working conditions across multiple locations, making it an exciting opportunity for those passionate about marketing in the fintech space.

Qualifikationen

• 3+ years of B2C marketing experience, preferably in FinTech.
• Strong analytical skills to optimize marketing campaigns.

Aufgaben

• Design and optimize B2C campaigns for user acquisition.
• Analyze campaign performance and implement improvements.

Kenntnisse

B2C Marketing

Campaign Management

Data Analysis

Stakeholder Collaboration

Storytelling

Ausbildung

Degree in Marketing

Degree in Business Administration

Degree in Economics

Jobbeschreibung

B2C Growth Marketing Manager - FinTech Focus (m/f/d)

Everything we do, starts with you. Together with you, we build the most human-centric fintech to enable everyone’s future financial growth.

Position: B2C Growth Marketing Manager – FinTech Focus (m/f/d)

Type: Permanent, full-time

Locations: Berlin, Amsterdam, Stockholm - flexible working conditions available

Responsibilities:

1. Design, implement, and optimize B2C campaigns that drive user acquisition and engagement across the customer journey.
2. Manage campaign budgets, develop detailed campaign concepts, and tailor messaging for each marketing funnel phase.
3. Collaborate with internal and external stakeholders through meetings and workshops to ensure campaign alignment and timely execution.
4. Define and execute engagement strategies to resonate with our target audience, reflecting their needs and preferences.
5. Analyze and report campaign performance using KPIs, and turn insights into actionable improvements.
6. Work with cross-functional teams to identify target groups, recommend content formats, and maintain engagement across channels.
7. Present campaign insights regularly and propose strategic enhancements.

Your Profile:

• Degree in Marketing, Business Administration, Economics, or related field.
• At least 3 years of experience in B2C marketing, ideally within FinTech, Tech, or BNPL sectors.
• Data-driven with the ability to analyze and optimize campaigns.
• Strong organizational skills and a proactive approach.
• Experience in storytelling and clear communication.
• Hands-on mentality with some experience in asset creation is preferred.
• Fluency in English is required; German is a plus but not mandatory.

Additional Information:

• Date: May 5, 2025
• Location: Europe (multi-location), BE, DE, 10625